Many people fear, with the increasing phase of technological innovation people become less important for businesses. However, if we take a more careful look at the phenomenon, we can conclude that in reality, the opposite is happening. With the emergence of the knowledge economy [1] highly skilled people become invaluable assets firms regularly fight for. [2] As studies indicate, organizations with a strong culture and high employee commitment greatly outperform their competitors. [3] In highly volatile business environments high-performing groups can be our greatest asset. In this context, good human resource management is more crucial than ever before.