{"id":10822,"date":"2021-11-22T21:56:49","date_gmt":"2021-11-22T21:56:49","guid":{"rendered":"https:\/\/www.andrewsnotes.com\/?page_id=10822"},"modified":"2022-01-30T13:25:46","modified_gmt":"2022-01-30T13:25:46","slug":"dq","status":"publish","type":"page","link":"https:\/\/andrewsnotes.com\/books\/dq\/","title":{"rendered":"Decision Quality: Value Creation from Better Business Decisions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10822\" class=\"elementor elementor-10822\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11d9ac0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11d9ac0c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5784ebc1\" data-id=\"5784ebc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1940747e elementor-widget elementor-widget-heading\" data-id=\"1940747e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Carl Spetzler, Hannah Winter, and Jennifer Meyer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9c6cba elementor-widget elementor-widget-heading\" data-id=\"4b9c6cba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Decision Quality<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b80f7 elementor-widget elementor-widget-text-editor\" data-id=\"d5b80f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Value Creation from Better Business Decisions<\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b1439b\" data-id=\"7b1439b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f838f0 elementor-widget elementor-widget-image\" data-id=\"1f838f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"378\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/Carl-Spetzler-Hannah-Winter-and-Jennifer-Meyer-Decision-Quality-Value-Creation-from-Better-Business-Decisions-e1630428795195.webp\" class=\"attachment-full size-full wp-image-11535\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/Carl-Spetzler-Hannah-Winter-and-Jennifer-Meyer-Decision-Quality-Value-Creation-from-Better-Business-Decisions-e1630428795195.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/Carl-Spetzler-Hannah-Winter-and-Jennifer-Meyer-Decision-Quality-Value-Creation-from-Better-Business-Decisions-e1630428795195-198x300.webp 198w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bb72044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bb72044\" data-element_type=\"section\" id=\"top\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a5d7886\" style=\"cursor: pointer;\" data-column-clickable=\"#1\" data-column-clickable-blank=\"_self\" data-id=\"3a5d7886\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b95184 elementor-widget elementor-widget-text-editor\" data-id=\"6b95184\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83e\udd5c<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f31af0 elementor-widget elementor-widget-text-editor\" data-id=\"4f31af0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>IN A NUTSHELL<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6117b26c\" style=\"cursor: pointer;\" data-column-clickable=\"#2\" data-column-clickable-blank=\"_self\" data-id=\"6117b26c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de15cdc elementor-widget elementor-widget-text-editor\" data-id=\"de15cdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcd1<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c6036 elementor-widget elementor-widget-text-editor\" data-id=\"d5c6036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>CORE CONCEPTS<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4641fdf\" style=\"cursor: pointer;\" data-column-clickable=\"#3\" data-column-clickable-blank=\"_self\" data-id=\"4641fdf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b7adc0 elementor-widget elementor-widget-text-editor\" data-id=\"66b7adc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb538d elementor-widget elementor-widget-text-editor\" data-id=\"6bb538d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>DQ FRAMEWORK<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d7200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d7200\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29583b5\" style=\"cursor: pointer;\" data-column-clickable=\"#4\" data-column-clickable-blank=\"_self\" data-id=\"29583b5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efde527 elementor-widget elementor-widget-text-editor\" data-id=\"efde527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dec03 elementor-widget elementor-widget-text-editor\" data-id=\"57dec03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>BIASES<\/strong><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dfa6c1c\" style=\"cursor: pointer;\" data-column-clickable=\"#5\" data-column-clickable-blank=\"_self\" data-id=\"dfa6c1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b811311 elementor-widget elementor-widget-text-editor\" data-id=\"b811311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcdc<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2606980 elementor-widget elementor-widget-text-editor\" data-id=\"2606980\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>STUDIES<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-616acd4\" style=\"cursor: pointer;\" data-column-clickable=\"#6\" data-column-clickable-blank=\"_self\" data-id=\"616acd4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26f4db6 elementor-widget elementor-widget-text-editor\" data-id=\"26f4db6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcda<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d76f63 elementor-widget elementor-widget-text-editor\" data-id=\"6d76f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>BOOKS<\/strong><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b3e46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b3e46\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e71416\" data-id=\"1e71416\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82ab700 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"82ab700\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) 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.elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line 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.elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-space-shuttle\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M592.604 208.244C559.735 192.836 515.777 184 472 184H186.327c-4.952-6.555-10.585-11.978-16.72-16H376C229.157 137.747 219.403 32 96.003 32H96v128H80V32c-26.51 0-48 28.654-48 64v64c-23.197 0-32 10.032-32 24v40c0 13.983 8.819 24 32 24v16c-23.197 0-32 10.032-32 24v40c0 13.983 8.819 24 32 24v64c0 35.346 21.49 64 48 64V352h16v128h.003c123.4 0 133.154-105.747 279.997-136H169.606c6.135-4.022 11.768-9.445 16.72-16H472c43.777 0 87.735-8.836 120.604-24.244C622.282 289.845 640 271.992 640 256s-17.718-33.845-47.396-47.756zM488 296a8 8 0 0 1-8-8v-64a8 8 0 0 1 8-8c31.909 0 31.942 80 0 80z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43cc4b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43cc4b8\" data-element_type=\"section\" id=\"1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c42564\" data-id=\"2c42564\" data-element_type=\"column\" id=\"1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41d9bb8 elementor-widget elementor-widget-text-editor\" data-id=\"41d9bb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83e\udd5c<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c38c5 elementor-widget elementor-widget-heading\" data-id=\"40c38c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IN A NUTSHELL<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89744bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89744bc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b1f5ed\" data-id=\"6b1f5ed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dff429f elementor-widget elementor-widget-text-editor\" data-id=\"dff429f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The core of leadership is assembling the right people to make quality decisions.&#8221; <\/i>\u2014Peter Drucker<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7dd334 elementor-widget elementor-widget-text-editor\" data-id=\"e7dd334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The role of any leader is first and foremost assembling the right team. . . . Number two is making sure decisions are being made.&#8221;<\/i>\u2014Jack Dorsey, founder of Twitter and Square<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10ca16a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10ca16a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db61f48 elementor-hidden-phone\" data-id=\"db61f48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8f14a elementor-widget elementor-widget-video\" data-id=\"5b8f14a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=vL6uiALEdkk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16eaffb\" data-id=\"16eaffb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59555c3 elementor-widget elementor-widget-video\" data-id=\"59555c3\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=nhDu4ggO0UE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-285391a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"285391a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ddb94c\" data-id=\"9ddb94c\" data-element_type=\"column\" id=\"2\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d52d4 elementor-widget elementor-widget-text-editor\" data-id=\"23d52d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcd1<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfc411 elementor-widget elementor-widget-heading\" data-id=\"3cfc411\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CORE CONCEPTS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e21af97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e21af97\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0b5268\" data-id=\"b0b5268\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9358198 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9358198\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eae0699\" data-id=\"eae0699\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1d8ae3 elementor-widget elementor-widget-text-editor\" data-id=\"e1d8ae3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span class=\"emoji\">\ud83d\udcd1<\/span><\/b><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>THE PROBLEM WITH DECISIONS<\/b><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0473c0e elementor-widget elementor-widget-text-editor\" data-id=\"0473c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>\u201cHalf of the decisions made in organizations fail, making failure far more prevalent than previously thought.\u201d<\/i> \u2014 Paul Nutt: Why Decisions Fail<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab0f94 elementor-widget elementor-widget-text-editor\" data-id=\"4ab0f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Biases: <i>\u201cAren\u2019t most businesses and individuals already making high-quality decisions?\u201d The answer is no. (&#8230;) Fifty years of behavioral decision science research have revealed hundreds of biases that are part of human mental processes and social behaviors. Thus, although people widely believe that they are inherently good decision makers, this belief is an illusion\u2014a dangerous one.&#8221;<\/i><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cf18a elementor-widget elementor-widget-text-editor\" data-id=\"30cf18a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Decision science shows us, people are not wired to make good decisions when dealing with uncertainty.\u2014Carl Spetzler<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579c3e5 elementor-widget elementor-widget-text-editor\" data-id=\"579c3e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The &#8220;No Bias&#8221; bias: We, humans believe we are not as affected by biases as we really are. <i>&#8220;With hindsight bias, we rationalize our decisions to reassure ourselves they are good\u2014but that is an illusion.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8edcc42 elementor-widget elementor-widget-text-editor\" data-id=\"8edcc42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>Satisfising: <\/i>People often don&#8217;t make the best possible decision. We are prone to rationalize and be satisfied with a good enough solution.<i> &#8220;This term was first coined by Herbert Simon, the Nobel Prize\u2013winning economist and social scientist who recognized that individuals and groups do not optimize (as was part of orthodox economic theory at the time) but rather use \u201cbounded rationality\u201d and \u201csatisfice.\u201d<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b1dff3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8b1dff3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-56871b6\" data-id=\"56871b6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623cc77 elementor-widget elementor-widget-text-editor\" data-id=\"623cc77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span class=\"emoji\">\ud83d\udcd1<\/span><\/b><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT IS DECISION QUALITY?<\/b><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a38fef2 elementor-widget elementor-widget-text-editor\" data-id=\"a38fef2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Waiting to the outcome to occur is impractical and often impossible. We have to judge the quality of the decision immediately after it has been made.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e482fef elementor-widget elementor-widget-text-editor\" data-id=\"e482fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Use the <strong>DQ slider scale<\/strong> to evaluate every component of the decision.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c4794 elementor-widget elementor-widget-text-editor\" data-id=\"04c4794\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">We can reach 100% when the extra improvement in decision quality does not worth the extra resources.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7190014 elementor-widget elementor-widget-text-editor\" data-id=\"7190014\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Question to ask:<div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><em>Does the improvement on any of these components add more value than their cost in terms of time and resources?<\/em><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41dc862 elementor-widget elementor-widget-text-editor\" data-id=\"41dc862\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;A high-quality decision has a 100% quality rating for each of the six requirements for DQ.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4791e26\" data-id=\"4791e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2aeec73 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2aeec73\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cac8334\" data-id=\"cac8334\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f1044 elementor-widget elementor-widget-text-editor\" data-id=\"c3f1044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><b><span data-highlight=\"yellow\"><span class=\"emoji\">\ud83d\udcd1<\/span><\/span><\/b><\/b><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"yellow\">Decision vs Outcomes<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fda360 elementor-widget elementor-widget-text-editor\" data-id=\"1fda360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">There is a big difference between a good decision and a good outcome. Decisions that involve uncertainty we can never be absolutely certain that the outcome will be positive, because of the factor of uncertainty.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c332aa elementor-widget elementor-widget-text-editor\" data-id=\"3c332aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The quality of a decision cannot be judged by its outcome. (&#8230;) Determining the quality of a decision by its outcome would require withholding judgment until everything there is to know about the result becomes available. That\u2019s impractical\u2014and often impossible.&#8221;<\/i><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6b96b elementor-widget elementor-widget-text-editor\" data-id=\"dc6b96b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">With DQ we can judge the quality of the decision in real time, to be certain that we made the best possible decision.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e08f6 elementor-widget elementor-widget-text-editor\" data-id=\"62e08f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">We can control the process of making decisions but we cannot control the outcome. &#8211; because of the uncertainty involved in every decision.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-efdab2c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"efdab2c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bffab91\" data-id=\"bffab91\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a49705e elementor-widget elementor-widget-text-editor\" data-id=\"a49705e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><b><span data-highlight=\"green\"><span class=\"emoji\">\ud83d\udcd1<\/span><\/span><\/b><\/b><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>THE 6 REQUIREMENTS OF DQ<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab55c elementor-widget elementor-widget-text-editor\" data-id=\"e9ab55c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">An appropriate frame &#8212;&gt; It is the specification of the problem that needs to be solved. We have to solve the right problem.<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:2,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Creative alternatives &#8212;&gt; Define what else we can do.<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:3,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Relevant and reliable information &#8212;&gt; What we know and do not know.<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:4,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Clear values and trade-offs &#8212;&gt; What we want and hope to achieve<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:5,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Sound reasoning &#8212;&gt; Understanding what we should do.<i>&#8220;Guides us to the best choice given what we want (values) and in light of what we know (information)&#8221;<\/i><\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:6,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Commitment to action. &#8212;&gt; The willingness to act based on the decision made.<\/div><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a1aa52 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a1aa52\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5769ebd\" data-id=\"5769ebd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114d06b elementor-widget elementor-widget-text-editor\" data-id=\"114d06b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><p><b><b><span data-highlight=\"green\"><span class=\"emoji\">\ud83d\udcd1<\/span><\/span><\/b><\/b><\/p><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>DIAGNOSING THE SITUATION<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47fd320 elementor-widget elementor-widget-text-editor\" data-id=\"47fd320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;A decision situation must first be diagnosed, just as a medical doctor would diagnose a patient\u2019s condition before creating a course of treatment.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b5668 elementor-widget elementor-widget-text-editor\" data-id=\"25b5668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><strong>The 5 dimensions of understanding a situation<\/strong><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bec91 elementor-widget elementor-widget-text-editor\" data-id=\"78bec91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\"><strong>1. Magnitude<\/strong><\/div><ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>Quick decisions &#8212;&gt; <\/i>require immediate response<\/div><\/li><li><em>Significant &#8212;&gt; <\/em>somewhat complex, may appear several times a week<\/li><li><em>Strategic decisions<\/em> &#8212;&gt; complex and most critical decisions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad17edf elementor-widget elementor-widget-text-editor\" data-id=\"ad17edf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">2. Organizational and Analytical Complexity<\/span><\/b><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><em>Organizational complexity<\/em> &#8212;&gt; involves many people with conflicting priorities<\/li><li data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><em>Analytical complexity<\/em> &#8212;&gt; involves many, usually technology related uncertainties<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef5b5d elementor-widget elementor-widget-text-editor\" data-id=\"eef5b5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">3. Three scenarios<\/span><\/b><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>High organizational complexity, low analytical complexity &#8212;&gt; requires leadership<\/div><\/li><li><div>Low organizational complexity, high analytical complexity &#8212;&gt; requires technical skills<\/div><\/li><li><div>High organizational complexity, high analytical complexity &#8212;&gt; requires both<\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27498c7 elementor-widget elementor-widget-text-editor\" data-id=\"27498c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">4. Content challenge<\/span><\/b><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">When the content of the decision situation is not available or hard to access. There are very little data that can support the decision.<\/div><\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d87b6 elementor-widget elementor-widget-text-editor\" data-id=\"04d87b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">5. Decision Traps<\/span><\/b><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Do we understand the situation enough to not fall into common decision traps?<\/div><\/div><\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6bd4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6bd4d\" data-element_type=\"section\" id=\"3\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9cbc5\" data-id=\"dd9cbc5\" data-element_type=\"column\" id=\"3\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e7ab8 elementor-widget elementor-widget-text-editor\" data-id=\"f2e7ab8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0686a4 elementor-widget elementor-widget-heading\" data-id=\"b0686a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DQ FRAMEWORK<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084a7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084a7e1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1366c\" data-id=\"7b1366c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6358dc2 elementor-widget elementor-widget-heading\" data-id=\"6358dc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FRAMING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed79fe elementor-widget elementor-widget-text-editor\" data-id=\"eed79fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Proper framing prevents solving the wrong problem. It also makes decision-making efforts quicker and easier.<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Framing answers the question, \u201cWhat problem are we trying to solve?\u201d<\/div><\/li><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>&#8220;A problem well stated is a problem half solved.&#8221;<\/i>\u2014Charles F. Kettering<\/div><\/li><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">What kind of problem or opportunity are we talking about?<\/div><\/li><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\u201cIf I had an hour to solve a problem I\u2019d spend fifty-five minutes thinking about the problem and five minutes thinking about solutions.\u201d\u2014Albert Einstein<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cef2a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cef2a5a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8214be\" data-id=\"e8214be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3921b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a3921b0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c50b66\" data-id=\"7c50b66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0503912 elementor-widget elementor-widget-text-editor\" data-id=\"0503912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">PURPOSE<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108d6b3 elementor-widget elementor-widget-text-editor\" data-id=\"108d6b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We have to reach an agreement on what are we trying to accomplish?<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6aaa8 elementor-widget elementor-widget-text-editor\" data-id=\"9d6aaa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>ASK QUESTIONS<\/b><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222f975 elementor-widget elementor-widget-text-editor\" data-id=\"222f975\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">What kind of problem are we talknig about?<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77789b2 elementor-widget elementor-widget-text-editor\" data-id=\"77789b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Why we care about this problem or opportunity?<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99ddb4 elementor-widget elementor-widget-text-editor\" data-id=\"d99ddb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">How will we know if we\u2019re successful?<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81ce6f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"81ce6f7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf92121\" data-id=\"cf92121\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fcaada elementor-widget elementor-widget-text-editor\" data-id=\"9fcaada\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">SCOPE<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324e1dc elementor-widget elementor-widget-text-editor\" data-id=\"324e1dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">What are the crucial aspects of the situation that we want to focus on?<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e07123 elementor-widget elementor-widget-text-editor\" data-id=\"4e07123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Scope is prioritisation. It determines what aspect of the problem or opportunity are we focusing on and which aspects are we ignoring.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98296e0 elementor-widget elementor-widget-text-editor\" data-id=\"98296e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Defining the scope of the decision is like framing a photo: determining what parts of the picture will be included and what will be left out.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad20029 elementor-widget elementor-widget-text-editor\" data-id=\"ad20029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">We can avoid making the frame of the decision too narrow or too wide.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31d7ab elementor-widget elementor-widget-text-editor\" data-id=\"d31d7ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><strong>EXAMPLES<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c26f elementor-widget elementor-widget-text-editor\" data-id=\"4c9c26f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Modernizing a manufacturing plant: what particular processes are we trying to modernise? just the manufacturing or packing or delivery service?<\/div><\/li><li><div>Which customers are we focusing on?<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb91747\" data-id=\"eb91747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e962ebd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e962ebd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-584be79\" data-id=\"584be79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b977dc1 elementor-widget elementor-widget-text-editor\" data-id=\"b977dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">PERSPECTIVE<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748adb2 elementor-widget elementor-widget-text-editor\" data-id=\"748adb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Perspective is out way of seeing the world. It is part of our mindset, influenced by many-many unconscious assumptions, based on our unique experiences and expertise. It is also shaped by our personality.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f864146 elementor-widget elementor-widget-text-editor\" data-id=\"f864146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">How do we see the situation?<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf712c6 elementor-widget elementor-widget-text-editor\" data-id=\"bf712c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Every person has his or her unique perspective. We see the world in a certain way, have our own opinions, assumptions and beliefs. These things greatly influence the decisions we make.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffacd8 elementor-widget elementor-widget-text-editor\" data-id=\"dffacd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><em>&#8220;That\u2019s why sharing our perspectives with others and developing a frame in collaboration with other stakeholders enhances our understanding of a decision problem\u2014especially when people with different viewpoints are involved.&#8221;<\/em><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b752e2e elementor-widget elementor-widget-text-editor\" data-id=\"b752e2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><strong>WHAT TO DO?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451a7dd elementor-widget elementor-widget-text-editor\" data-id=\"451a7dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Invite a diverse group of people who have multiple perspectives to frame a situation.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62764ac elementor-widget elementor-widget-text-editor\" data-id=\"62764ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Try to see the same problem from the perspective of different stakeholders.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6437945 elementor-widget elementor-widget-text-editor\" data-id=\"6437945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><em>Suzy Welch\u2019s<\/em> recommendation is to consider the situation in different time frames. This is the rule of 10-10-10. How would you feel if you&#8217;d make that decision in the next 10 minutes, 10 months, and 10 years.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6adaa46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6adaa46\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6e0bdb6\" data-id=\"6e0bdb6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf86db9 elementor-widget elementor-widget-text-editor\" data-id=\"cf86db9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>A FRAMING TOOL: <span data-highlight=\"yellow\">THE DECISION HIERARCHY<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a998e41 elementor-widget elementor-widget-text-editor\" data-id=\"a998e41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>&#8220;A decision hierarchy can help define the scope of a decision problem, providing focus and preventing the frame from including too much or too little.&#8221;<\/i><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714d2a2 elementor-widget elementor-widget-text-editor\" data-id=\"714d2a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>Organize decisions into 3 groups<\/b><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1418079 elementor-widget elementor-widget-text-editor\" data-id=\"1418079\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">1. Decisions that have already been made, which are taken as given.<\/div><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">2. Decisions that need to be focused on now.<\/div><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">3. Decisions that can be made either later or separately.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02f46a elementor-widget elementor-widget-image\" data-id=\"f02f46a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/decision-hierarchy.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4NzMsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/decision-hierarchy.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63a902b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63a902b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68aa850\" data-id=\"68aa850\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79e4a01 elementor-widget elementor-widget-heading\" data-id=\"79e4a01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CREATIVE ALTERNATIVES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4aaef5 elementor-widget elementor-widget-text-editor\" data-id=\"e4aaef5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><span data-highlight=\"yellow\">Our decision is just as good as the best alternative.<\/span><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06f3c0 elementor-widget elementor-widget-text-editor\" data-id=\"b06f3c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">We commonly approach problems by asking ourselves, \u201cWhat should I do?\u201d Asking \u201cWhat could I do?\u201d helps us recognize alternatives to the choice we are facing. \u2014<span style=\"color: #ffcc99;\"> <a style=\"color: #ffcc99;\" href=\"https:\/\/hbr.org\/2015\/05\/leaders-as-decision-architects\" target=\"_blank\" rel=\"noopener\">John Beshears and Francesca Gino<\/a><\/span><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1486c68 elementor-widget elementor-widget-text-editor\" data-id=\"1486c68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>&#8220;An alternative is a possible course of action, defining what could be done in the context of the frame for a decision.&#8221;<\/i><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b832c73 elementor-widget elementor-widget-text-editor\" data-id=\"b832c73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>Since a decision doesn\u2019t get any better than the best alternative, it\u2019s important to develop a good set of choices that truly represents the range of what we can do.<\/i><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7838602 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7838602\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa7f97a\" data-id=\"fa7f97a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5aad11b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5aad11b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fdccf6b\" data-id=\"fdccf6b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f826ccb elementor-widget elementor-widget-text-editor\" data-id=\"f826ccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">A GOOD ALTERNATIVE<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f44a5 elementor-widget elementor-widget-text-editor\" data-id=\"28f44a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">It is creative.<\/li><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">It isn&#8217;t the first thing that pops into everyone&#8217;s mind.<\/div><\/li><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">Significantly different than the other alternatives.<\/div><\/li><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">Covers a broad range of possibilities.<\/div><\/li><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">It is a real candidate for selection. It is actually that you can be satisfied with as a possible course of action.<\/div><\/li><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">Compelling. It generates excitement. People actually want to examine further the possibility.<\/div><\/li><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">Doable and actionable. It actually can be implemented.<\/div><\/li><li data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[373],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">Sufficient in number but also manegable in number. Not too many and not too few.<\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5465a61 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5465a61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e121bcd\" data-id=\"e121bcd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a1793 elementor-widget elementor-widget-text-editor\" data-id=\"28a1793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>THE PHASES OR GENERATING ALTERNATIVES<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9424e2b elementor-widget elementor-widget-text-editor\" data-id=\"9424e2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><strong>1. EXPANSION PHASE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76a5a9 elementor-widget elementor-widget-text-editor\" data-id=\"f76a5a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Do not evaluate decisions in this phase.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96047fd elementor-widget elementor-widget-text-editor\" data-id=\"96047fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Try to generate as many ideas as possible.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a136338 elementor-widget elementor-widget-text-editor\" data-id=\"a136338\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Group techniques, such as brainstorming can be used at this phase.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89ccbd2 elementor-widget elementor-widget-text-editor\" data-id=\"89ccbd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><strong>1. CONTRACTION<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0d720 elementor-widget elementor-widget-text-editor\" data-id=\"8f0d720\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The number of decisions are reduced to a managable set that can be evaluated properly.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b5f97 elementor-widget elementor-widget-text-editor\" data-id=\"f2b5f97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">The result should be a set of feasible alternatives.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b81996\" data-id=\"8b81996\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e207b90 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e207b90\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-34b604b\" data-id=\"34b604b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc7e9c5 elementor-widget elementor-widget-text-editor\" data-id=\"fc7e9c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">A BAD ALTERNATIVE<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2c988 elementor-widget elementor-widget-text-editor\" data-id=\"8f2c988\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">It is straightforward and obvious.<\/li><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">It is the first thing that pops into everyone&#8217;s mind<br \/>It is could&#8217;ve been expected and not out of the box.<\/li><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Just a minor variation or the main idea.<\/li><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div align=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Limits the possibilities to one or two course of action.<\/div><\/li><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div align=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Not a real alternative, just a placeholder, just makes other alternatives look good by comparison.<\/div><\/li><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div align=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Immediately rejected by everyone in the group, obviously not a good course of action.<\/div><\/li><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div align=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Good in theory but impossible to implement in real life.<\/div><\/li><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;style&quot;:null,&quot;summary&quot;:null,&quot;width&quot;:&quot;821px&quot;,&quot;cellspacing&quot;:null,&quot;cellpadding&quot;:null,&quot;align&quot;:null,&quot;cols&quot;:[{&quot;width&quot;:373},{&quot;width&quot;:448}],&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;selected&quot;:false},&quot;tr&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:null},&quot;td&quot;,{&quot;style&quot;:null,&quot;abbr&quot;:null,&quot;nowrap&quot;:null,&quot;height&quot;:null,&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[448],&quot;backgroundColor&quot;:null,&quot;textAlign&quot;:null,&quot;verticalAlign&quot;:null,&quot;color&quot;:&quot;&quot;,&quot;inversionType&quot;:&quot;smart&quot;}]\" data-en-clipboard=\"true\">Generating too few or too many alternatives.<\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b353167 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b353167\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3d2aa7d\" data-id=\"3d2aa7d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c606e2 elementor-widget elementor-widget-text-editor\" data-id=\"9c606e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>THE STRATEGY TABLE<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e7b9e elementor-widget elementor-widget-text-editor\" data-id=\"53e7b9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Technique for evaluating alternatives.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0056ff elementor-widget elementor-widget-image\" data-id=\"f0056ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/strategy-table.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4ODQsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/strategy-table.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad620b elementor-widget elementor-widget-text-editor\" data-id=\"8ad620b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The same shapes represent the similar alternatives or with the same benefits. This way you can identify patterns.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca3190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca3190\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc44a70\" data-id=\"fc44a70\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f192ba8 elementor-widget elementor-widget-heading\" data-id=\"f192ba8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RELEVANT AND RELIABLE INFORMATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3755ac7 elementor-widget elementor-widget-text-editor\" data-id=\"3755ac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.\u2014William Pollard<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-299fd4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"299fd4b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98acd94\" data-id=\"98acd94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37760f0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37760f0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-362abd3\" data-id=\"362abd3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622164c elementor-widget elementor-widget-text-editor\" data-id=\"622164c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">THE PROBLEM WITH TOO MUCH INFORMATION<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c38fa elementor-widget elementor-widget-text-editor\" data-id=\"86c38fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Today we are living in an age of information overload. Our attention has become the most precious commodity. Every people try to present their information as the most important.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beae7d1 elementor-widget elementor-widget-text-editor\" data-id=\"beae7d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Selecting the relevant information and filtering out the irrelevant is one of the most important skills a decision-maker can master.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe49ce3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fe49ce3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-862dd5f\" data-id=\"862dd5f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ae949 elementor-widget elementor-widget-text-editor\" data-id=\"32ae949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">WHAT IS RELIABLE<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9bdc6 elementor-widget elementor-widget-text-editor\" data-id=\"7d9bdc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Accurate and unbiased, not based on false beliefs or obtained from untrustworthy sources.&#8221;<\/i><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1206d elementor-widget elementor-widget-text-editor\" data-id=\"6f1206d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The best decision-makers do not accept information that cannot be empirically verified.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee69ff elementor-widget elementor-widget-text-editor\" data-id=\"eee69ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;In the pursuit of reliable information, the goal is not to eliminate uncertainty, but to obtain informed and unbiased estimates of probabilities and ranges for uncertain outcomes.&#8221;<\/i><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd44bef elementor-widget elementor-widget-text-editor\" data-id=\"fd44bef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">BISASES OF INFORMATION<\/span><\/b><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46defc elementor-widget elementor-widget-text-editor\" data-id=\"f46defc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Biased sources.<\/div><\/li><li><div>Data containing errors.<\/div><\/li><li><div>Information sources without expertise.<\/div><\/li><li><div>Information that has been cherry-picked to justify certain conclusions.<\/div><\/li><li><div>The temptation to seek only the information that supports biased opinions and assumptions.<\/div><\/li><li><div>Overconfidence\u2014that is, believing that we know more than we do.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cbc22fe\" data-id=\"cbc22fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c79833 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9c79833\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-39740ed\" data-id=\"39740ed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dddcf5 elementor-widget elementor-widget-text-editor\" data-id=\"0dddcf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">POSSIBILITIES AND PROBABILITIES<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb870d1 elementor-widget elementor-widget-text-editor\" data-id=\"bb870d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>POSSIBLILITIES &#8212;&gt; <\/b>answer the question, what could happen.<\/div><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ee140 elementor-widget elementor-widget-text-editor\" data-id=\"45ee140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>PROBABILITIES &#8212;&gt; <\/b>our beliefs about the likelihood that something will happen.<\/div><\/div><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bb336 elementor-widget elementor-widget-text-editor\" data-id=\"46bb336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Because the future is uncertain, we need to describe the future with possibilities.&#8221;<\/i><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e67cd elementor-widget elementor-widget-text-editor\" data-id=\"c3e67cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Though humankind has tried for thousands of years to avoid uncertainty\u2014even by reading the stars, tea leaves, and sheep entrails\u2014there is no escape from making judgments in the face of uncertainty.&#8221;<\/i><\/div><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3190ad0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3190ad0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5933d7a\" data-id=\"5933d7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6141d72 elementor-widget elementor-widget-text-editor\" data-id=\"6141d72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>DECISION TREE<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03da8e elementor-widget elementor-widget-text-editor\" data-id=\"f03da8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Technique for evaluating alternatives.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e56aef elementor-widget elementor-widget-text-editor\" data-id=\"1e56aef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It is a tool for structuring a decision that helps us gather RELEVANT information.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da9dec elementor-widget elementor-widget-text-editor\" data-id=\"1da9dec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Every decision involves uncertainty. Therefore every decision is subjective. These tools simply help us to express those subjective judgments.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f8381 elementor-widget elementor-widget-text-editor\" data-id=\"78f8381\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><strong>EXAMPLE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c49566 elementor-widget elementor-widget-text-editor\" data-id=\"9c49566\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Michael wants to decide to stick with his current job (which is stable but less satisfying) or to accept an offer from a startup company (which is more exciting but involves significantly more uncertainty).<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f0c15 elementor-widget elementor-widget-image\" data-id=\"85f0c15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/decision-tree.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5MTMsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/decision-tree.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3519b79 elementor-widget elementor-widget-image\" data-id=\"3519b79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/decision-tree02.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5MTQsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/decision-tree02.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d86b814 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d86b814\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8838415\" data-id=\"8838415\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02e85e elementor-widget elementor-widget-heading\" data-id=\"a02e85e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLEAR VALUES AND TRADEOFFS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0101fd elementor-widget elementor-widget-text-editor\" data-id=\"c0101fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We cannot effectively compare alternatives until we clearly understood what we want.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933ff75 elementor-widget elementor-widget-text-editor\" data-id=\"933ff75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">What makes one alternative more attractive than the other?<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fbad3 elementor-widget elementor-widget-text-editor\" data-id=\"69fbad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Which alternative we prefer and why we prefer it?<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5604391 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5604391\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-824bf9d\" data-id=\"824bf9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8f477eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8f477eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a4e4475\" data-id=\"a4e4475\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a4d714 elementor-widget elementor-widget-text-editor\" data-id=\"8a4d714\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>TRADEOFF<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afcd8d0 elementor-widget elementor-widget-text-editor\" data-id=\"afcd8d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">When values are not entirely comparable there is always a tradeoff.<\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe4049 elementor-widget elementor-widget-text-editor\" data-id=\"6fe4049\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Clarifying trade offs makes it easier to compare choices.<\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbdc11 elementor-widget elementor-widget-text-editor\" data-id=\"1dbdc11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-left: 40px;\"><strong>EXAMPLE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8f919 elementor-widget elementor-widget-text-editor\" data-id=\"ad8f919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div>The more frequent tradeoffs are: frequent tradeoffs: time, money, energy, stress, life satisfaction<\/div><\/li><li><div>Income and family time: giving up 10 hours of family time but getting a higher income.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a4334 elementor-widget elementor-widget-text-editor\" data-id=\"89a4334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>MAKING TRADEOFFS IN BUSINESS DECISIONS<\/b><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13948eb elementor-widget elementor-widget-text-editor\" data-id=\"13948eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div>We have to start with the clear understanding of alternatives.<\/div><\/li><li><div>We have to translate indirect and intangible values into tangible values &#8212;&gt; it will make the comparison much easier.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f618c7 elementor-widget elementor-widget-text-editor\" data-id=\"0f618c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><span data-highlight=\"green\">Step 1: Substitute Equivalent Monetary Amounts for Intangible Values<\/span><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05df470 elementor-widget elementor-widget-text-editor\" data-id=\"05df470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><span data-highlight=\"green\">Step 2: Substitute Present Equivalent for Cash Flows Over Time<\/span><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f97dd elementor-widget elementor-widget-text-editor\" data-id=\"88f97dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><span data-highlight=\"green\">Step 3A: Substitute Expected Value for Uncertain Outcomes<\/span><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f220d60 elementor-widget elementor-widget-text-editor\" data-id=\"f220d60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><span data-highlight=\"green\">Step 3B: If Needed, Use Risk Appetite to Calculate Certain Equivalents<\/span><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4904091 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4904091\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04a06c4\" data-id=\"04a06c4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4dfbd5 elementor-widget elementor-widget-text-editor\" data-id=\"e4dfbd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">HOW TO JUDGE THE QUALITY OF VALUES<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94abdee elementor-widget elementor-widget-text-editor\" data-id=\"94abdee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>\u201cAre we clear on what we want from this decision?\u201d<\/div><\/li><li><div>\u201cDo our stated values incorporate the perspectives of all key stakeholders?\u201d<\/div><\/li><li><div>\u201cDo we understand how to measure each of our direct values?\u201d<\/div><\/li><li><div>\u201cWhat tradeoffs must be considered in choosing the best alternative?\u201d<\/div><\/li><li><div>\u201cHow would the decision change if different tradeoffs were made?\u201d<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41a6e79\" data-id=\"41a6e79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-164d900 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"164d900\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b6601fc\" data-id=\"b6601fc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0204174 elementor-widget elementor-widget-text-editor\" data-id=\"0204174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">Values in a Business Context<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad38b63 elementor-widget elementor-widget-text-editor\" data-id=\"ad38b63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>DIRECT VALUES<\/b><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e7529 elementor-widget elementor-widget-text-editor\" data-id=\"c2e7529\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Shareholder value is typically measured using net present value of future cash flows, or NPV.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a46278 elementor-widget elementor-widget-text-editor\" data-id=\"5a46278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Shareholder value is typically measured using net present value of future cash flows, or NPV.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73ce73 elementor-widget elementor-widget-text-editor\" data-id=\"b73ce73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>INDIRECT VALUES<\/b><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66a76b elementor-widget elementor-widget-text-editor\" data-id=\"d66a76b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div>Profit margin is an indirect value by which we can achieve shareholder value.<\/div><\/li><li><div>Visitors of a website customer retention, customer loyalty, market share &#8212;&gt; indirect values by which we can achieve shareholder value.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a62d3 elementor-widget elementor-widget-text-editor\" data-id=\"00a62d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We can sacrifice short-term profitability for a greater overall shareholder value. Therefore it is very important to clarify what are the direct and indirect values. In other words what are the things that really count.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811f39f elementor-widget elementor-widget-text-editor\" data-id=\"811f39f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT ARE THE NON-NEGOTIABLE VALUES<\/b><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a30ac elementor-widget elementor-widget-text-editor\" data-id=\"16a30ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Usually non-financial values that cannot be sacrificed for any profit or other benefit.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8211eb elementor-widget elementor-widget-text-editor\" data-id=\"d8211eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><div>Example: J&amp;J Tylenol case study.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29b4085 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29b4085\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-edcee27\" data-id=\"edcee27\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-911c5ca elementor-widget elementor-widget-text-editor\" data-id=\"911c5ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">BIASES (IN VALUES)<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9182d2 elementor-widget elementor-widget-text-editor\" data-id=\"e9182d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul><li style=\"text-align: left;\" data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Lack of explicit discussion and\/or agreement on values and the tradeoffs among them.<\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce901f6 elementor-widget elementor-widget-text-editor\" data-id=\"ce901f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>Poorly defined values or values that cannot be meaningfully measured or projected into the future.<\/i><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f46b17 elementor-widget elementor-widget-text-editor\" data-id=\"9f46b17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>A focus on indirect values rather than the direct values.<\/i><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2f33a elementor-widget elementor-widget-text-editor\" data-id=\"5c2f33a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>Inappropriate discount rates, improper adjustments for risk, and incorrect valuation of intangibles.<\/i><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6fb821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6fb821\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bbb02b\" data-id=\"8bbb02b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c052895 elementor-widget elementor-widget-heading\" data-id=\"c052895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOUND REASONING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e04cc elementor-widget elementor-widget-text-editor\" data-id=\"29e04cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>Sound reasoning, based on <\/i><span style=\"color: #ffcc99;\"><a style=\"color: #ffcc99;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Normative_model_of_decision-making\" target=\"_blank\" rel=\"noopener\"><b><i>normative decision theory<\/i><\/b><\/a><\/span><i>, allows us to reach clarity with confidence given the information we have.<\/i><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dc92aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dc92aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e73460\" data-id=\"6e73460\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c0bb4d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9c0bb4d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3782158\" data-id=\"3782158\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4f0aeb elementor-widget elementor-widget-text-editor\" data-id=\"f4f0aeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>THE PROCESS OF SOUND REASONING<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc2a75 elementor-widget elementor-widget-text-editor\" data-id=\"6fc2a75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">1. Present the information as a <strong>DECISION TREE<\/strong><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04de520 elementor-widget elementor-widget-text-editor\" data-id=\"04de520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">2. <strong>CLARIFY VALUES<\/strong> &#8212;&gt; clarify your tradeoffs<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f149dc0 elementor-widget elementor-widget-text-editor\" data-id=\"f149dc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">3. <strong>CALCULATE THE EV (EXPECTED VALUE)<\/strong>. It is a probability-weighted average of the outcomes for each branch in the tree. &#8211; clarify expected value. Because the future is uncertain we have to calculate the expected value of things.<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32112f6 elementor-widget elementor-widget-text-editor\" data-id=\"32112f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>EXAMPLE<\/b><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41b1a5 elementor-widget elementor-widget-text-editor\" data-id=\"b41b1a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">1. Present the information as a <strong>DECISION TREE<\/strong><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb584d6 elementor-widget elementor-widget-image\" data-id=\"cb584d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/reasoning-01.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5MzYsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/reasoning-01.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3173bab elementor-widget elementor-widget-text-editor\" data-id=\"3173bab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">2. <strong>CLARIFY VALUES<\/strong> &#8212;&gt; clarify your tradeoffs<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec818f3 elementor-widget elementor-widget-image\" data-id=\"ec818f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/reasoning-02.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5MzcsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/reasoning-02.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a992c3 elementor-widget elementor-widget-text-editor\" data-id=\"3a992c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">3. Calculate EXPECTED VALUE nad compare choices.<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101aaef elementor-widget elementor-widget-image\" data-id=\"101aaef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/reasoning-03.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5MzgsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/reasoning-03.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3fa267 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a3fa267\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8625678\" data-id=\"8625678\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb01219 elementor-widget elementor-widget-text-editor\" data-id=\"eb01219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd27<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>FLYING BARS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237de49 elementor-widget elementor-widget-text-editor\" data-id=\"237de49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">A Tool for Displaying Overall Uncertainty<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417e71b elementor-widget elementor-widget-text-editor\" data-id=\"417e71b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It shows the 10th percentile and the 90th percentile of all possible outcomes. That means there is an 80% chance that the alternative\u2019s value will fall within that range. Value alternative while considering the range of possible value outcomes.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f69d00 elementor-widget elementor-widget-image\" data-id=\"8f69d00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/flying-bars.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5ODEsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/flying-bars.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d72983\" data-id=\"6d72983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3537975 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3537975\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ff38c2\" data-id=\"4ff38c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a292a0 elementor-widget elementor-widget-text-editor\" data-id=\"7a292a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"yellow\">SOUND REASONING IN COMPLEX DECISIONS<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9165e81 elementor-widget elementor-widget-text-editor\" data-id=\"9165e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Decision trees can be very complex in case of a high-stake strategic decision. Decision trees can grow to enormous sizes. As the number of variables grow the human brain becomes less able to make sense of the information. That&#8217;s why we need computer models in highly complex decisions.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d2bcce9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d2bcce9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c67665\" data-id=\"5c67665\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5089bdb elementor-widget elementor-widget-text-editor\" data-id=\"5089bdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd27<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b>RELEVANCE DIAGRAM<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040a1a5 elementor-widget elementor-widget-text-editor\" data-id=\"040a1a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Used to structure a complex decision. It shows the factors considered to be relevant to a decision and indicates the linkages between factors.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76d5d7 elementor-widget elementor-widget-image\" data-id=\"f76d5d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/relevance-diagram.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NjUsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/relevance-diagram.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f670dac elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f670dac\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45900ad\" data-id=\"45900ad\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d54fd0c elementor-widget elementor-widget-text-editor\" data-id=\"d54fd0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd27<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b>The Tornado Diagram<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09af8e7 elementor-widget elementor-widget-text-editor\" data-id=\"09af8e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>The Tornado Diagram<\/b><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c269c elementor-widget elementor-widget-text-editor\" data-id=\"b4c269c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Identifies the uncertainties that have the greatest impact on each alternative\u2019s value.<\/li><li data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">&#8220;The wider the swing in a bar, the more impact that uncertain factor has on the decision\u2019s overall uncertainty.&#8221;<\/div><\/li><li data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It is a useful tool to consider which piece of information has to be further examined and analysed.<\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b8ce7 elementor-widget elementor-widget-image\" data-id=\"87b8ce7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/tornado.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NzMsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/tornado.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366ece elementor-widget elementor-widget-image\" data-id=\"4366ece\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/tornado02.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA5NzQsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/tornado02.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccc5b4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccc5b4d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bf4765\" data-id=\"1bf4765\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac07b0f elementor-widget elementor-widget-heading\" data-id=\"ac07b0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMITMENT TO ACTION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37843d0 elementor-widget elementor-widget-text-editor\" data-id=\"37843d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>&#8220;Without action, the value of the best alternative is nothing more than potential value. Converting potential value into real value requires action.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7d521 elementor-widget elementor-widget-text-editor\" data-id=\"2a7d521\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">What one does is what counts and not what one had the intention of doing.\u2014Pablo Picasso<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c3a3b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c3a3b5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0155afa\" data-id=\"0155afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e412cb9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e412cb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2371df8\" data-id=\"2371df8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e3a255 elementor-widget elementor-widget-text-editor\" data-id=\"6e3a255\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"yellow\">THINKING AND DOING &#8211; TWO DIFFERENT MINDSET<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7379b3 elementor-widget elementor-widget-text-editor\" data-id=\"d7379b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Thinking about an action and actually doing it requires two different mindsets.<\/div><\/li><li><div>The shift between thinking and doing could be very difficult.<\/div><\/li><li><div><i>&#8220;The mindset of deciding must embrace uncertainty; the mindset of action must replace uncertainty with certitude of purpose: \u201cLet\u2019s get on with it.\u201d<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1eaf714 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1eaf714\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e85b984\" data-id=\"e85b984\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e9b70 elementor-widget elementor-widget-text-editor\" data-id=\"73e9b70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><b><span data-highlight=\"yellow\">WHAT IS<\/span><\/b><\/b><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:&quot;2&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:&quot;2&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><b><span data-highlight=\"yellow\">Conscious Commitment?<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97b04c elementor-widget elementor-widget-text-editor\" data-id=\"f97b04c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Because of the uncertainty involved in every decision we can&#8217;t be always 100% sure the outcome will be favorable.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8fbb0 elementor-widget elementor-widget-text-editor\" data-id=\"0c8fbb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">After the decision has been made, we reached 100% on each DQ requirements now it&#8217;s the time to STEP BACK, stop worrying and let the implementers do the job.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0bd188c\" data-id=\"0bd188c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac51634 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ac51634\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aa464e1\" data-id=\"aa464e1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea1641d elementor-widget elementor-widget-text-editor\" data-id=\"ea1641d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">INCREASING COMMITMENT TO ACTION<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0b8a7 elementor-widget elementor-widget-text-editor\" data-id=\"7b0b8a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Active participation and ownership from all stakeholders helps to take real action. For example, think about a startup entrepreneur will do whatever it takes to keep that enterprise alive and growing.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0d37d elementor-widget elementor-widget-text-editor\" data-id=\"7b0d37d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Participation and ownership could be much stronger motivators than monetary incentives.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e529a5c elementor-widget elementor-widget-text-editor\" data-id=\"e529a5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It is highly beneficial to invite participants who are responsible for implementation, not just for planning. If people actively participated in the decision making process they will commit to the decision even in hard times.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb8884 elementor-widget elementor-widget-text-editor\" data-id=\"bcb8884\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It takes leadership skills to manage the mindset conflict between strategists and implementers.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f23c475 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f23c475\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-396528e\" data-id=\"396528e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e4aef2 elementor-widget elementor-widget-text-editor\" data-id=\"5e4aef2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd17<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">BIASES (IN TAKING ACTION)<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4d9d7 elementor-widget elementor-widget-text-editor\" data-id=\"df4d9d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Disagreement about whether a decision needs to be made at all.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ebb6e elementor-widget elementor-widget-text-editor\" data-id=\"f6ebb6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Lack of agreement on the quality of the other DQ requirements.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528a38f elementor-widget elementor-widget-text-editor\" data-id=\"528a38f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Discomfort with the decision\u2019s inherent uncertainty.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1817d elementor-widget elementor-widget-text-editor\" data-id=\"4f1817d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Hesitation in shifting from decision mode to action mode.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e400d1f elementor-widget elementor-widget-text-editor\" data-id=\"e400d1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Failure to align with those who must implement the decision.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a1191c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a1191c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51780b1\" data-id=\"51780b1\" data-element_type=\"column\" id=\"4\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2dc42 elementor-widget elementor-widget-text-editor\" data-id=\"7c2dc42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c99b04 elementor-widget elementor-widget-heading\" data-id=\"0c99b04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Biases and Traps in Decision Making<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45a2a12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a2a12\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8642c0c\" data-id=\"8642c0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-799dc17 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"799dc17\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bb12888\" data-id=\"bb12888\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47cdab0 elementor-widget elementor-widget-text-editor\" data-id=\"47cdab0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"yellow\">WHAT ARE BIASES?<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ff629 elementor-widget elementor-widget-text-editor\" data-id=\"b7ff629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.\u2014Daniel Kahneman<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313d93e elementor-widget elementor-widget-text-editor\" data-id=\"313d93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">The human mind simply isn\u2019t wired make complex decisions in a natural, intuitive way.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fefad elementor-widget elementor-widget-text-editor\" data-id=\"77fefad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>SYSTEM 1<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-956c21b elementor-widget elementor-widget-text-editor\" data-id=\"956c21b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT IS A MINDSET?<\/b><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-01207cb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"01207cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-feb5a68\" data-id=\"feb5a68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d1687 elementor-widget elementor-widget-text-editor\" data-id=\"c1d1687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>System One, System Two, System Three<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3acb145 elementor-widget elementor-widget-text-editor\" data-id=\"3acb145\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Daniel Kahneman identifies two very different mental processes, he calls them SYSTEM ONE and SYSTEM TWO.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dafd9c6 elementor-widget elementor-widget-text-editor\" data-id=\"dafd9c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>SYSTEM 1<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f111a4c elementor-widget elementor-widget-text-editor\" data-id=\"f111a4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Extremely fast, unconscious processes.<\/div><\/li><li><div>Based on the recognition of familiar context and situations, called &#8220;pattern-recognition.&#8221;<\/div><\/li><li><div>Making significant shortcuts and making decisions very quickly.<\/div><\/li><li><div>Useful in repeated in a stable environment, like driving a car, doing our morning routine, playing chess. Also extremely useful in times of sudden danger.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d74d3 elementor-widget elementor-widget-text-editor\" data-id=\"24d74d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>SYSTEM 2<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9278f7 elementor-widget elementor-widget-text-editor\" data-id=\"f9278f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Slow, rational, requires conscious effort.<\/div><\/li><li><div>We make our high-stake rational decisions using System 2.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f7de4 elementor-widget elementor-widget-text-editor\" data-id=\"17f7de4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>SYSTEM 3<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c15cb elementor-widget elementor-widget-text-editor\" data-id=\"00c15cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div><i>&#8220;Augmenting our mental process with external support is an important type of activity which the authors label as System 3.&#8221;<\/i><\/div><\/li><li><div>System one and System 2 thinking are both prone to biases.<\/div><\/li><li><div>In comlex, high-stake decisions we need more, we can&#8217;t just rely on what is in our heads.<\/div><\/li><li><div>We need external processes to support our decision making. We need: tools, processes, data, experts.<\/div><\/li><li><div><i>&#8220;It is a critical addition to Systems 1 and 2 when making complex decisions.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7e851 elementor-widget elementor-widget-image\" data-id=\"9d7e851\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/system-3.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEwMTMsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/system-3.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0746c9f\" data-id=\"0746c9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f701aea elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f701aea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4f0668\" data-id=\"b4f0668\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f26df36 elementor-widget elementor-widget-text-editor\" data-id=\"f26df36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"yellow\">STRUCTURE OF BIASES<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8682424 elementor-widget elementor-widget-text-editor\" data-id=\"8682424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Protection of Mindset<\/li><li>Social influences<\/li><li>Relative thinking<\/li><li>Automatic associations<\/li><li>Faulty reasoning<\/li><li>Personality and habits<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a72a41 elementor-widget elementor-widget-image\" data-id=\"9a72a41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/Biases.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEwMTIsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/Biases.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d54229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d54229\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c9ab55\" data-id=\"8c9ab55\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb22cf9 elementor-widget elementor-widget-heading\" data-id=\"cb22cf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udea9 Protection of Mindset<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c827f elementor-widget elementor-widget-text-editor\" data-id=\"d8c827f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT IS A MINDSET?<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c78a3 elementor-widget elementor-widget-text-editor\" data-id=\"c4c78a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div><i>&#8220;Mindset is all the stuff in our heads: beliefs, mental models of reality, lessons learned, memories, preferences, prejudices, and unconscious assumptions. We use these to make sense of the world and to make judgments and decisions.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24863ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24863ea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9cfd07d\" data-id=\"9cfd07d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74fbeb9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74fbeb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f9051a2\" data-id=\"f9051a2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9344463 elementor-widget elementor-widget-text-editor\" data-id=\"9344463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><span data-highlight=\"green\">AVOIDING COGNITIVE DISSONANCE<\/span><\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781fd42 elementor-widget elementor-widget-text-editor\" data-id=\"781fd42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Whenever we encounter something that conflicts with our mindset, the first impulse is to reject or attack it, as an antibody would attack an alien organism.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1248a0c elementor-widget elementor-widget-text-editor\" data-id=\"1248a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The mind cannot cold conflicting ideas simultaneously.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf88bfc elementor-widget elementor-widget-text-editor\" data-id=\"bf88bfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The reason we&#8217;re doing it is we want to understand the world and have a sense of safety and certainty about our environment. We have a treshold to tolerate ambiguity, uncertainty and change.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-07f8fbd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"07f8fbd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9272edd\" data-id=\"9272edd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91d8580 elementor-widget elementor-widget-text-editor\" data-id=\"91d8580\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>OVERCONFIDENCE BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e14eb elementor-widget elementor-widget-text-editor\" data-id=\"59e14eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Overconfidence also helps protecting our mindset and creating a sense of safety.<\/div><\/li><li><div>We&#8217;re often absolutely certain we know more than we actually do.<\/div><\/li><li><div>This bias has special importance to experts and professionals. When they make predictions they are absolutely sure it will turn out to be right.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c576286 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c576286\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0eb5e66\" data-id=\"0eb5e66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6e01a5 elementor-widget elementor-widget-text-editor\" data-id=\"e6e01a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>STATUS QUO BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5dcc45 elementor-widget elementor-widget-text-editor\" data-id=\"c5dcc45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>We prefer to preserve the current situation, even if a better solution exists.<\/div><\/li><li><div>&#8220;We stubbornly cling to the current position, technology, or business strategy too strongly and for too long\u2014and even escalate our commitment to it despite evidence that it\u2019s not working, in the hopes that things will improve.&#8221;<\/div><\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ba2572 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ba2572\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0352dfd\" data-id=\"0352dfd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a755d elementor-widget elementor-widget-text-editor\" data-id=\"71a755d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT TO DO ABOUT MINDSET-PROTECTING BIASES<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e1716 elementor-widget elementor-widget-text-editor\" data-id=\"c5e1716\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Build a &#8220;learning frame&#8221; habit. &#8212;&gt; Aknowledge you&#8217;re still learning and you don&#8217;t know all the answers to everything. This way you can still protect your mindset even if you&#8217;re wrong time to time.<\/div><\/li><li><div>Consciously seek information that contradicts your beliefs. Talk to people who hold a contrary opinion, don&#8217;t be afraid of disproving yourself.<\/div><\/li><li><div>Put decision making practices and processes in place that help you to make decisions rationally and prevent you from biases.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-273e81c\" data-id=\"273e81c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3bde7b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3bde7b0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d13f1f9\" data-id=\"d13f1f9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c0015 elementor-widget elementor-widget-text-editor\" data-id=\"46c0015\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>CONFIRMATION BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4f65d elementor-widget elementor-widget-text-editor\" data-id=\"7f4f65d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>The tendency to seek information that confirms our beliefs.<\/div><\/li><li><div>We tend to avoid any information that contradicts our opinion about something.<\/div><\/li><li><div>It can help to reduce the uncertainty and create a sense of understanding and safety.<\/div><\/li><li><div>However, we can build a bubble around us that can be distorted and totally different from the actual reality.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61663c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"61663c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c71019a\" data-id=\"c71019a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0306ae elementor-widget elementor-widget-text-editor\" data-id=\"d0306ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>HINDSIGHT BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a20d25 elementor-widget elementor-widget-text-editor\" data-id=\"3a20d25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">When we look back at the past we often rationalize we actually knew the mistake and right answer all along.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-60041f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"60041f4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74276cb\" data-id=\"74276cb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-540fc68 elementor-widget elementor-widget-text-editor\" data-id=\"540fc68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>SELF-SERVING BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55a558 elementor-widget elementor-widget-text-editor\" data-id=\"e55a558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Overestimating our positive qualities.<\/div><\/li><li><div>When we succeeded at something it was because our effort and positive qualities. But when we fail it was because of bad luck or situational factors.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50c62a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"50c62a4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-94cf539\" data-id=\"94cf539\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac2b3f elementor-widget elementor-widget-text-editor\" data-id=\"3ac2b3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>SUNK COST FALLACY<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b486d23 elementor-widget elementor-widget-text-editor\" data-id=\"b486d23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>It is hard to let go something we invested so much effort and commitment in it.<\/div><\/li><li><div>We can get attached to things, situations, decisions and people we already invested in so much, even if it is clearly not worth any further effort.<\/div><\/li><li><div>\u201cBut we\u2019ve put $6 million into developing this technology! We must stick with it.\u201d<\/div><\/li><li><div>In these situations people can &#8220;throw good money after bad.&#8221;<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e850e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e850e8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b84b62\" data-id=\"0b84b62\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8088cfe elementor-widget elementor-widget-heading\" data-id=\"8088cfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udea9 PERSONALITY AND HABITS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37d1ee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37d1ee8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0855440\" data-id=\"0855440\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-90b4a75 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"90b4a75\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6fa0a7e\" data-id=\"6fa0a7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e60396 elementor-widget elementor-widget-text-editor\" data-id=\"4e60396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b>THE <em>MBTI<\/em> FRAMEWORK<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee2ef9 elementor-widget elementor-widget-text-editor\" data-id=\"aee2ef9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">The <em>MBTI\u00a0<\/em>framework is a great tool for identifying personality-based preferences and biases-<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4f183 elementor-widget elementor-widget-text-editor\" data-id=\"3c4f183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Based on our personality we have a particular preferred approach to deal with things.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a2453 elementor-widget elementor-widget-text-editor\" data-id=\"a5a2453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Personality is not a problem on its own. But it can create decision traps when we see the problem just from one single perspective rather than considering multiple perspectives.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e4e9e elementor-widget elementor-widget-text-editor\" data-id=\"98e4e9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">For example, an Extrovert is energized by engaging in discussion with others, whereas an Introvert comes away from such discussions feeling drained.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a2c1e elementor-widget elementor-widget-text-editor\" data-id=\"c7a2c1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">People with a preference for Sensing seek out specific, factual information. They are skeptical of uncertain possibilities and scenarios put forth by coworkers with an iNtuition preference.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462ca20 elementor-widget elementor-widget-text-editor\" data-id=\"462ca20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">iNtuition-based thinkers usually tend to expand the frame of decisions and Sensing-based thinkers try to narrow it and keep as specific as possible.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20d20f elementor-widget elementor-widget-text-editor\" data-id=\"e20d20f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">A Feeling type prioritizes people when making decisions, a Thinking type pays more attention to technical details.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e4956 elementor-widget elementor-widget-text-editor\" data-id=\"b6e4956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Extroverts prefer to discuss things in a group setting, introverts prefer to write things down.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f54c7 elementor-widget elementor-widget-text-editor\" data-id=\"d3f54c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Judging types tend to close the possiblilities rapidly and make a final decision as soon as possible. Perceptive types prefer to keep possibilities open.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e88817e\" data-id=\"e88817e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-901bb8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"901bb8a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e24e3c0\" data-id=\"e24e3c0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfbfab7 elementor-widget elementor-widget-heading\" data-id=\"cfbfab7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udea9 FAULTY REASONING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f64f3 elementor-widget elementor-widget-text-editor\" data-id=\"b7f64f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The human mind struggles when forced to deal with uncertainty or the complexity associated with many interrelated factors.&#8221;<\/i><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f310df5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f310df5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d48df9\" data-id=\"8d48df9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c69a3f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c69a3f7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8c1876\" data-id=\"f8c1876\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3724941 elementor-widget elementor-widget-text-editor\" data-id=\"3724941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><b>Inability to combine many cues reliably<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b71b5a elementor-widget elementor-widget-text-editor\" data-id=\"1b71b5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We always try to simplify the complex reality that is around us. We don&#8217;t naturally use tools that can deal with complexity and uncertainty, such as decision trees.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551956f elementor-widget elementor-widget-text-editor\" data-id=\"551956f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We struggle to interpret complex situations when there are 4 or more unknowns. It is almost impossible for the human mind.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6b904 elementor-widget elementor-widget-text-editor\" data-id=\"6d6b904\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">However, we can use augmented versions of our System 2 thinking, tools, computer models and many other things that can interpret compex problems easily.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb3786 elementor-widget elementor-widget-text-editor\" data-id=\"0eb3786\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We always oversimplify our complex reality and make sense of the world easier.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec44b11 elementor-widget elementor-widget-image\" data-id=\"ec44b11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/Einstein.jpg\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/11\/Einstein.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4c0a8a\" data-id=\"b4c0a8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9148af9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9148af9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae62bd1\" data-id=\"ae62bd1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6abb66a elementor-widget elementor-widget-text-editor\" data-id=\"6abb66a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:&quot;2&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:&quot;2&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><b>Selective attention<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75b24e elementor-widget elementor-widget-text-editor\" data-id=\"b75b24e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We apply <b>selective attention <\/b>to details we interpret as important and ignore the rest, because of our limited ability to deal with lots of unknown variables.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b65ac elementor-widget elementor-widget-text-editor\" data-id=\"b9b65ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">However, we often cannot know which details are important and which are note.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca1048 elementor-widget elementor-widget-text-editor\" data-id=\"4ca1048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><strong>Example<\/strong><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938bfac elementor-widget elementor-widget-text-editor\" data-id=\"938bfac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;In situations where many value dimensions are important (such as the location, cost, size, floorplan, finishes, and state of repair of a possible new house), we still end up focusing on just a few key attributes because of our inability to combine many cues reliably.&#8221;<\/i><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bbff34 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7bbff34\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50c45f7\" data-id=\"50c45f7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-101c167 elementor-widget elementor-widget-text-editor\" data-id=\"101c167\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:&quot;3&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:&quot;3&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><b>Order effect<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8cafd7 elementor-widget elementor-widget-text-editor\" data-id=\"f8cafd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The order in which the information is presented matters more than we think.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189bafe elementor-widget elementor-widget-text-editor\" data-id=\"189bafe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li value=\"\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">When we have to deal with a large amount of information we tend to remember the first and last item the best.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b2733 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b2733\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c63690\" data-id=\"3c63690\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83ee87f elementor-widget elementor-widget-heading\" data-id=\"83ee87f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udea9 AUTOMATIC ASSOCIATIONS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c716b elementor-widget elementor-widget-text-editor\" data-id=\"e2c716b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The human mind struggles when forced to deal with uncertainty or the complexity associated with many interrelated factors.&#8221;<\/i><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14417e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14417e3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3bb7c7\" data-id=\"c3bb7c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ea6ef47 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ea6ef47\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5b92bf\" data-id=\"d5b92bf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680fd8a elementor-widget elementor-widget-text-editor\" data-id=\"680fd8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>EASE OF RECALL BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d191dcd elementor-widget elementor-widget-text-editor\" data-id=\"d191dcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">If we can imagine something vividly we recall it more easily. We judge it as more frequent, more important and more favorable as well.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ab7358 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5ab7358\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c42c62c\" data-id=\"c42c62c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8536fe3 elementor-widget elementor-widget-text-editor\" data-id=\"8536fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>VIVDNESS BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7f993 elementor-widget elementor-widget-text-editor\" data-id=\"dc7f993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The more vivid our impressions or memories, the more likely it is that we will be influenced by them.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e845ab3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e845ab3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f88b058\" data-id=\"f88b058\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-064e6a2 elementor-widget elementor-widget-text-editor\" data-id=\"064e6a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>ANCHORING EFFECTS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8d392 elementor-widget elementor-widget-text-editor\" data-id=\"6f8d392\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Being influenced by a reference point while deciding about something else.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9a40d elementor-widget elementor-widget-text-editor\" data-id=\"5e9a40d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Sales people: while shopping they tend to present the more expensive house or other item first. Creating a refference point of a higher pricen. After the more expensive items the cheaper one doesn&#8217;t seem so expensive at all.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cd0c73\" data-id=\"5cd0c73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f37aaed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f37aaed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b84ed42\" data-id=\"b84ed42\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca76010 elementor-widget elementor-widget-text-editor\" data-id=\"ca76010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>AVAILABITY BIAS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fe18a elementor-widget elementor-widget-text-editor\" data-id=\"22fe18a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">If we heard something recently we treat it as more important.<\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13167ff elementor-widget elementor-widget-text-editor\" data-id=\"13167ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Recent events have greater influence in our judgement.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1703e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b1703e9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63bc134\" data-id=\"63bc134\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db49dc1 elementor-widget elementor-widget-text-editor\" data-id=\"db49dc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>NARRATIVE FALLACY<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c2601 elementor-widget elementor-widget-text-editor\" data-id=\"b3c2601\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div>If we can create a coherent story about something in our minds we tend to remember it&#8217;s actually true.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3b7a9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3b7a9a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbbfff0\" data-id=\"bbbfff0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a51efbb elementor-widget elementor-widget-heading\" data-id=\"a51efbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udea9 RELATIVE THINKING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21f1fdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21f1fdd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-01d7725\" data-id=\"01d7725\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55349ee elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55349ee\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63ab926\" data-id=\"63ab926\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64ec04a elementor-widget elementor-widget-text-editor\" data-id=\"64ec04a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>FRAMING EFFECT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031a4e0 elementor-widget elementor-widget-text-editor\" data-id=\"031a4e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">How the information is presented can have a big impact on our decisions.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9b915 elementor-widget elementor-widget-text-editor\" data-id=\"9a9b915\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Simply changing the context of the information make the information appear different.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b6a985\" data-id=\"5b6a985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bdae0f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8bdae0f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c6c5942\" data-id=\"c6c5942\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbf85be elementor-widget elementor-widget-text-editor\" data-id=\"bbf85be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>REFFERENCE POINT EFFECT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7656b3 elementor-widget elementor-widget-text-editor\" data-id=\"e7656b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">When something seems cheaper or better value based on a reference point.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5af373 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e5af373\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-85e27b3\" data-id=\"85e27b3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bba605b elementor-widget elementor-widget-text-editor\" data-id=\"bba605b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>CONTECT EFFECT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8a12d elementor-widget elementor-widget-text-editor\" data-id=\"6f8a12d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;That yellow sale sign may seem all the more attractive when it marks the only sale on a shelf loaded with full-price items.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ed9e5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ed9e5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-537c5d9\" data-id=\"537c5d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4842e2e elementor-widget elementor-widget-heading\" data-id=\"4842e2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udea9 SOCIAL INFLUENCES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7fcb8 elementor-widget elementor-widget-text-editor\" data-id=\"dd7fcb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We are social creatures, which is an extremely good thing. However, being overly influenced by others can have its own downsides.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec27512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec27512\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11921d1\" data-id=\"11921d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5094eb5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5094eb5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-589b583\" data-id=\"589b583\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a26150 elementor-widget elementor-widget-text-editor\" data-id=\"8a26150\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>COMFORMITY<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842158a elementor-widget elementor-widget-text-editor\" data-id=\"842158a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It is perhaps the greatest enemy of change and innovation.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ac9df elementor-widget elementor-widget-text-editor\" data-id=\"f4ac9df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">In a group setting it is often not acceptable to express opinions contrary to the opinion of the majority.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac28cc6 elementor-widget elementor-widget-text-editor\" data-id=\"ac28cc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Contrary views may be dismissed.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e15a2ea elementor-widget elementor-widget-text-editor\" data-id=\"e15a2ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Conformity and the motivation of being an accepted member of the group can be very strong.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cf267 elementor-widget elementor-widget-text-editor\" data-id=\"45cf267\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Peer pressure can encourage likeminded thinking.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8534cde\" data-id=\"8534cde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-663d6a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"663d6a2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4cbe1f5\" data-id=\"4cbe1f5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-747a20b elementor-widget elementor-widget-text-editor\" data-id=\"747a20b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>SUGGESTABILITY and CASCADES<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8325097 elementor-widget elementor-widget-text-editor\" data-id=\"8325097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div>It can be responsible for many of the social domino effects experienced today.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12df1b3 elementor-widget elementor-widget-text-editor\" data-id=\"12df1b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">When two members of a group suggest something that&#8217;s contrary to the group&#8217;s decision the third member may reconsider his or her opinion regardless of his or her initial beliefs.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d211c84 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d211c84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ab6ec44\" data-id=\"ab6ec44\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aeea0a elementor-widget elementor-widget-text-editor\" data-id=\"1aeea0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>GROUPTHINK<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8c9b1 elementor-widget elementor-widget-text-editor\" data-id=\"3e8c9b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It is a group version of confirmation bias.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942b863 elementor-widget elementor-widget-text-editor\" data-id=\"942b863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">When a group is so confident that they are right and they close their mind when facing any new or contrary information about the situation.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5c463 elementor-widget elementor-widget-text-editor\" data-id=\"7f5c463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Perhaps the most vivid examples are cults and extreme radicals that belive their way of seeing the world is absolutely true and disregard any discomforming information that can possibly shake their beliefs.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d6580 elementor-widget elementor-widget-text-editor\" data-id=\"39d6580\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><i>&#8220;As Alfred Sloan, the famous CEO who built General Motors into one of the most successful companies of the 20th century, once said: \u201cIf we are all in agreement on the decision, then I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.\u201d<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bc5a0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bc5a0c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4236a2\" data-id=\"d4236a2\" data-element_type=\"column\" id=\"5\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8625a05 elementor-widget elementor-widget-text-editor\" data-id=\"8625a05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9\ud83d\udea9\ud83d\udea9<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d4a2e elementor-widget elementor-widget-heading\" data-id=\"21d4a2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MEGABISASES<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-715fef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"715fef7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fe43af\" data-id=\"6fe43af\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d26d54 elementor-widget elementor-widget-text-editor\" data-id=\"4d26d54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Megabias #1: <strong>NARROW FRAMING<\/strong><\/li><li>Megabias #2: <strong>The Illusion of DQ<\/strong><\/li><li>Megabias #3: <strong>The Agreement Trap<\/strong><\/li><li>Megabias #4: <strong>The Comfort Zone Megabias<\/strong><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba78f6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba78f6e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7bedb4\" data-id=\"e7bedb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-99e11b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"99e11b8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e960a12\" data-id=\"e960a12\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-942da7c elementor-widget elementor-widget-text-editor\" data-id=\"942da7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b>3 COMMON FRAMING MISTAKES<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2159578 elementor-widget elementor-widget-text-editor\" data-id=\"2159578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>Plunging in<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a64329 elementor-widget elementor-widget-text-editor\" data-id=\"2a64329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Starting work on a solution to the problem without careful thought. Trying to solve the problem without really understanding it.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b852804 elementor-widget elementor-widget-text-editor\" data-id=\"b852804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>Lack of frame control trap<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eee8e7 elementor-widget elementor-widget-text-editor\" data-id=\"8eee8e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li>When the frame is too heavily influenced by a single perspective without the consideration of others.<\/li><li>People realise they have to reframe the whole situation just after they experienced some kind of problem, after they&#8217;ve invested many energy into the decision making process.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc55cc2 elementor-widget elementor-widget-text-editor\" data-id=\"fc55cc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>Narrow framing<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf7ee4 elementor-widget elementor-widget-text-editor\" data-id=\"5bf7ee4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We humans always try to simplify the overwhelmingly complex reality that surrounds us. In order to make sense of the situation and be able to simplify the decision-making process.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72107f7 elementor-widget elementor-widget-text-editor\" data-id=\"72107f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Framing failures are the most common reason of low decision quality.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f38aa07 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f38aa07\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-96a2d80\" data-id=\"96a2d80\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-debb3d7 elementor-widget elementor-widget-text-editor\" data-id=\"debb3d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>The Agreement Trap<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8977bf elementor-widget elementor-widget-text-editor\" data-id=\"f8977bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">When we confuse agreement with a good decision. &#8212;&gt; This must be a good choice\u2014 because we all agree.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d378e25 elementor-widget elementor-widget-text-editor\" data-id=\"d378e25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;We have all witnessed complete agreement around utter nonsense. What we really want is agreement around a quality decision that meets the six DQ requirements.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7786006 elementor-widget elementor-widget-text-editor\" data-id=\"7786006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Groups are capable of making better decisions than individuals. However, group decisions are not always as good as we think.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22d319 elementor-widget elementor-widget-text-editor\" data-id=\"f22d319\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">That&#8217;s why it is crucially important to evaluate the quality of the decision after it has been made.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97329f elementor-widget elementor-widget-text-editor\" data-id=\"d97329f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT TO DO?<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cd529 elementor-widget elementor-widget-text-editor\" data-id=\"69cd529\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Use the 6 requirements of DQ consciously.<\/div><\/li><li><div>Avoid premature agreement on a decision.<\/div><\/li><li><div>Provide a safe environment for intellectual conflict in order to avoid single minded framing.<\/div><\/li><li><div>Use dialogue and testing before a decision has been reached.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550d15c elementor-widget elementor-widget-text-editor\" data-id=\"550d15c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>Narrow framing<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651f16b elementor-widget elementor-widget-text-editor\" data-id=\"651f16b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We humans always try to simplify the overwhelmingly complex reality that surrounds us. In order to make sense of the situation and be able to simplify the decision-making process.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472a9ae elementor-widget elementor-widget-text-editor\" data-id=\"472a9ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Framing failures are the most common reason of low decision quality.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4e53d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a4e53d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5cd8d8b\" data-id=\"5cd8d8b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ac7c8c elementor-widget elementor-widget-text-editor\" data-id=\"9ac7c8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>The Advocacy\/Approval Myth<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a8a26 elementor-widget elementor-widget-text-editor\" data-id=\"f5a8a26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><strong>1. The advocacy myth<\/strong><\/div><ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">Strong advocacy is misinterpreted as evidence or solid and good quality decision.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a368d5b elementor-widget elementor-widget-text-editor\" data-id=\"a368d5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:&quot;2&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:&quot;2&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><strong>2. Approval myth<\/strong><\/div><\/div><ul><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The idea that any proposed solution that is approved after intense interrogation by the approval body must be of high quality.&#8221;<\/i><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b169bd5 elementor-widget elementor-widget-text-editor\" data-id=\"b169bd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">The mistaken belief that a quality decision can be reached by relying on powerful advocacy and intense questioning.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa25032 elementor-widget elementor-widget-text-editor\" data-id=\"fa25032\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;No amount of advocacy or questioning can improve a decision if the alternatives are weak, the information is unreliable, or the reasoning is unsound. Quality must be baked into the decision; it cannot be inspected in at the end.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b63248 elementor-widget elementor-widget-text-editor\" data-id=\"4b63248\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">It can encourage unnecessary competition between individuals rather than cooperating to improve the quality of the decision.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a08431 elementor-widget elementor-widget-text-editor\" data-id=\"3a08431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Encourages oversimplification and cognitive distortions in order to make the most compelling case possible.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438c606 elementor-widget elementor-widget-text-editor\" data-id=\"438c606\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT TO DO?<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a16788 elementor-widget elementor-widget-text-editor\" data-id=\"3a16788\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Uncouple people from alternatives. Not people but alternatives should compete.<\/div><\/li><li><div>Understand the inherent uncertainty in each alternative and evaluate it based on the DQ framework.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6d7b0 elementor-widget elementor-widget-text-editor\" data-id=\"fd6d7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>Narrow framing<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d4f46 elementor-widget elementor-widget-text-editor\" data-id=\"f2d4f46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We humans always try to simplify the overwhelmingly complex reality that surrounds us. In order to make sense of the situation and be able to simplify the decision-making process.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f787bdf elementor-widget elementor-widget-text-editor\" data-id=\"f787bdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Framing failures are the most common reason of low decision quality.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-715873e\" data-id=\"715873e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a31620b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a31620b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-370c1fc\" data-id=\"370c1fc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20876d6 elementor-widget elementor-widget-text-editor\" data-id=\"20876d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>The Illusion of DQ<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ccb2c elementor-widget elementor-widget-text-editor\" data-id=\"74ccb2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\">It is a bias of oveconfidence. Having too much faith in our abilities.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c24c3 elementor-widget elementor-widget-text-editor\" data-id=\"33c24c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">We believe that our decisions are of much higher quality than they actually are.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-861315a elementor-widget elementor-widget-text-editor\" data-id=\"861315a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Corporate leaders are particularly susceptible to this illusion. Many believe that they were selected for leadership roles because of their natural decision-making capabilities.&#8221;<\/i><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8080442 elementor-widget elementor-widget-text-editor\" data-id=\"8080442\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">After making a decision people tend to believe they made a good decision. However, taking a decision apart to its components and assessing each component individually we can get a more accurate picture about the decision.<\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecff255 elementor-widget elementor-widget-text-editor\" data-id=\"ecff255\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The decision is just as good as the weakest link in the decision chain.<\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee7f42 elementor-widget elementor-widget-text-editor\" data-id=\"eee7f42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>HOW TO AVOID THE ILLUSION MEGABIAS?<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08c343 elementor-widget elementor-widget-text-editor\" data-id=\"f08c343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Acknowledge that you, as a human probably don&#8217;t have as exceptional decision making skills as you believe.<\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b742536 elementor-widget elementor-widget-text-editor\" data-id=\"b742536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:2,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Use a rational decision making framework and commit yourself to make high quality decision.<\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8949c1c elementor-widget elementor-widget-text-editor\" data-id=\"8949c1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:3,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Put a system in place to assess the quality of the decision.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9be1c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f9be1c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c7f2417\" data-id=\"c7f2417\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add8a32 elementor-widget elementor-widget-text-editor\" data-id=\"add8a32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udea9<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>The Comfort Zone Megabias<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3938f1 elementor-widget elementor-widget-text-editor\" data-id=\"e3938f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;The tendency to drag a problem into our comfort zone and solve the problem that we know how to solve, rather than solving the problem that actually needs to be solved.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9909a elementor-widget elementor-widget-text-editor\" data-id=\"9a9909a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\u201cWhat You See Is All There Is\u201d (WYSIATI) &#8212;&gt; view that what we have is all that\u2019s needed to address the situation (from <span style=\"color: #ffcc99;\"><a style=\"color: #ffcc99;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Daniel_Kahneman\" target=\"_blank\" rel=\"noopener\">Daniel Kahneman<\/a><\/span>)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf62b4 elementor-widget elementor-widget-text-editor\" data-id=\"ccf62b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>EXAMPLE<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838b0b5 elementor-widget elementor-widget-text-editor\" data-id=\"838b0b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>&#8220;Imagine what happens when a group of marketing professionals with similar education and experience gets together to work on a decision. Given their common backgrounds and preference-based habits, they would quickly employ groupthink and conformity to convince themselves that their marketing skillset is just what is needed for the decision. They would collect confirming evidence and disregard any contradicting information to avoid dissonance. They would then frame the problem for others in a way that appears totally appropriate.&#8221;<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6fb51 elementor-widget elementor-widget-text-editor\" data-id=\"1f6fb51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>WHAT TO DO?<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3481c8a elementor-widget elementor-widget-text-editor\" data-id=\"3481c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Use <i>System 2<\/i> and System 3 thinking tools and processes to understand the true nature of the problem.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbb1b5 elementor-widget elementor-widget-text-editor\" data-id=\"9bbb1b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Develop a frame that is appropriate for the decision.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4324c22 elementor-widget elementor-widget-text-editor\" data-id=\"4324c22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"2 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><div>Seek discomfirming evicence.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7645a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7645a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d7d5e6\" data-id=\"5d7d5e6\" data-element_type=\"column\" id=\"6\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb3287 elementor-widget elementor-widget-text-editor\" data-id=\"2bb3287\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcda<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca7074 elementor-widget elementor-widget-heading\" data-id=\"1ca7074\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FURTHER READING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ef4da elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"59ef4da\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#top\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504c137 0 248-111 248-248S393 8 256 8 8 119 8 256s111 248 248 248zm0-448c110.5 0 200 89.5 200 200s-89.5 200-200 200S56 366.5 56 256 145.5 56 256 56zm20 328h-40c-6.6 0-12-5.4-12-12V256h-67c-10.7 0-16-12.9-8.5-20.5l99-99c4.7-4.7 12.3-4.7 17 0l99 99c7.6 7.6 2.2 20.5-8.5 20.5h-67v116c0 6.6-5.4 12-12 12z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae66ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae66ff4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1df77d8\" data-id=\"1df77d8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ac1c3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ac1c3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b72877e\" data-id=\"b72877e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2f7c41 elementor-widget elementor-widget-image\" data-id=\"e2f7c41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/The-Smart-Organization-e1638111962429.webp\" class=\"attachment-full size-full wp-image-12499\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/The-Smart-Organization-e1638111962429.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/The-Smart-Organization-e1638111962429-200x300.webp 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-cfefc73\" data-id=\"cfefc73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6cab70 elementor-widget elementor-widget-image\" data-id=\"a6cab70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"267\" height=\"400\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Zur-Shapira-ed.-Organizational-Decision-Making.webp\" class=\"attachment-full size-full wp-image-12502\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Zur-Shapira-ed.-Organizational-Decision-Making.webp 267w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Zur-Shapira-ed.-Organizational-Decision-Making-200x300.webp 200w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5afd6ca\" data-id=\"5afd6ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-270d5aa elementor-widget elementor-widget-image\" data-id=\"270d5aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"462\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Suzy-Welch-10-10-10-A-Fast-and-Powerful-Way-to-Get-Unstuck-e1638111968406.webp\" class=\"attachment-full size-full wp-image-12497\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Suzy-Welch-10-10-10-A-Fast-and-Powerful-Way-to-Get-Unstuck-e1638111968406.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Suzy-Welch-10-10-10-A-Fast-and-Powerful-Way-to-Get-Unstuck-e1638111968406-195x300.webp 195w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-11acb5d\" data-id=\"11acb5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d97436d elementor-widget elementor-widget-image\" data-id=\"d97436d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"205\" height=\"308\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Scott-Slovic-and-Paul-Slovic-Numbers-and-Nerves-Information-Emotion-and-Meaning-in-a-World-of-Data-e1638111954832.webp\" class=\"attachment-full size-full wp-image-12495\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Scott-Slovic-and-Paul-Slovic-Numbers-and-Nerves-Information-Emotion-and-Meaning-in-a-World-of-Data-e1638111954832.webp 205w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Scott-Slovic-and-Paul-Slovic-Numbers-and-Nerves-Information-Emotion-and-Meaning-in-a-World-of-Data-e1638111954832-200x300.webp 200w\" sizes=\"(max-width: 205px) 100vw, 205px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ed5f994 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed5f994\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2761af8\" data-id=\"2761af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-05b075f\" data-id=\"05b075f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a88d6 elementor-widget elementor-widget-image\" data-id=\"68a88d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Paul-Nutt-Why-decisions-fail-e1638111915914.webp\" class=\"attachment-full size-full wp-image-12486\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Paul-Nutt-Why-decisions-fail-e1638111915914.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Paul-Nutt-Why-decisions-fail-e1638111915914-199x300.webp 199w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fdf0452\" data-id=\"fdf0452\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ac5397 elementor-widget elementor-widget-image\" data-id=\"2ac5397\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"386\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Michael-Michalko-Cracking-Creativity-e1638111908763.webp\" class=\"attachment-full size-full wp-image-12484\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Michael-Michalko-Cracking-Creativity-e1638111908763.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Michael-Michalko-Cracking-Creativity-e1638111908763-233x300.webp 233w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-389af3d\" data-id=\"389af3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01cba22 elementor-widget elementor-widget-image\" data-id=\"01cba22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Michael-J.-Mauboussin-Think-Twice.-Harnessing-the-Power-of-Counterintuition-e1638111898662.webp\" class=\"attachment-full size-full wp-image-12483\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Michael-J.-Mauboussin-Think-Twice.-Harnessing-the-Power-of-Counterintuition-e1638111898662.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Michael-J.-Mauboussin-Think-Twice.-Harnessing-the-Power-of-Counterintuition-e1638111898662-200x300.webp 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7c99288\" data-id=\"7c99288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9edc13c elementor-widget elementor-widget-image\" data-id=\"9edc13c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Malcolm-Gladwell-Blink-e1638111889214.webp\" class=\"attachment-full size-full wp-image-12482\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Malcolm-Gladwell-Blink-e1638111889214.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Malcolm-Gladwell-Blink-e1638111889214-200x300.webp 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-201cbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"201cbc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-bd601b5\" data-id=\"bd601b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-972f66b elementor-widget elementor-widget-image\" data-id=\"972f66b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"460\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Keith-Stanovich-Rationality-and-the-Reflective-Mind-e1638111882285.webp\" class=\"attachment-full size-full wp-image-12481\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Keith-Stanovich-Rationality-and-the-Reflective-Mind-e1638111882285.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Keith-Stanovich-Rationality-and-the-Reflective-Mind-e1638111882285-196x300.webp 196w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a3a2347\" data-id=\"a3a2347\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1e20c4 elementor-widget elementor-widget-image\" data-id=\"a1e20c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"382\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/J.-Edward-Russo-and-Paul-J.-H.-Schoemaker-Winning-Decisions-Getting-It-Right-the-First-Time-e1638111867314.webp\" class=\"attachment-full size-full wp-image-12480\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/J.-Edward-Russo-and-Paul-J.-H.-Schoemaker-Winning-Decisions-Getting-It-Right-the-First-Time-e1638111867314.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/J.-Edward-Russo-and-Paul-J.-H.-Schoemaker-Winning-Decisions-Getting-It-Right-the-First-Time-e1638111867314-196x300.webp 196w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a86ecb\" data-id=\"5a86ecb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39a5858 elementor-widget elementor-widget-image\" data-id=\"39a5858\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"388\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/J.-Edward-Russo-and-Paul-J.-H.-Schoemaker-Decision-Traps-The-Ten-Barriers-e1638111873351.webp\" class=\"attachment-full size-full wp-image-12479\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/J.-Edward-Russo-and-Paul-J.-H.-Schoemaker-Decision-Traps-The-Ten-Barriers-e1638111873351.webp 250w, 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class=\"attachment-full size-full wp-image-12478\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/How-to-Measure-Anything-e1638111805910.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/How-to-Measure-Anything-e1638111805910-201x300.webp 201w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b4c7bc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4c7bc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ab811bf\" data-id=\"ab811bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9be93c elementor-widget elementor-widget-image\" data-id=\"f9be93c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"372\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Howard-Raiffa-John-S.-Hammond-and-Ralph-L-Keeney-Smart-Choices-A-Practical-Guide-to-Making-Better-Decisions-e1638111859770.webp\" class=\"attachment-full size-full wp-image-12477\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Howard-Raiffa-John-S.-Hammond-and-Ralph-L-Keeney-Smart-Choices-A-Practical-Guide-to-Making-Better-Decisions-e1638111859770.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Howard-Raiffa-John-S.-Hammond-and-Ralph-L-Keeney-Smart-Choices-A-Practical-Guide-to-Making-Better-Decisions-e1638111859770-202x300.webp 202w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a131dfe\" data-id=\"a131dfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3d8cf7 elementor-widget elementor-widget-image\" data-id=\"e3d8cf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"396\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Handbook-of-Decision-Analysis-e1638111794602.webp\" class=\"attachment-full size-full wp-image-12476\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Handbook-of-Decision-Analysis-e1638111794602.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Handbook-of-Decision-Analysis-e1638111794602-189x300.webp 189w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2374cec\" data-id=\"2374cec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a312c elementor-widget elementor-widget-image\" data-id=\"a0a312c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Gary-Klein-The-Power-of-Intuition-e1638111786211.webp\" class=\"attachment-full size-full wp-image-12475\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Gary-Klein-The-Power-of-Intuition-e1638111786211.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Gary-Klein-The-Power-of-Intuition-e1638111786211-199x300.webp 199w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4d90c39\" data-id=\"4d90c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408da75 elementor-widget elementor-widget-image\" data-id=\"408da75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"444\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Decision-Making-and-Rationality-in-the-Modern-World-e1638111767974.webp\" class=\"attachment-full size-full wp-image-12469\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Decision-Making-and-Rationality-in-the-Modern-World-e1638111767974.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Decision-Making-and-Rationality-in-the-Modern-World-e1638111767974-203x300.webp 203w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f206dea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f206dea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-0b42527\" data-id=\"0b42527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2c79e9 elementor-widget elementor-widget-image\" data-id=\"b2c79e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"403\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Decision-Analysis-e1638111757602.webp\" class=\"attachment-full size-full wp-image-12467\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Decision-Analysis-e1638111757602.webp 300w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Decision-Analysis-e1638111757602-223x300.webp 223w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-514939d\" data-id=\"514939d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b2913f elementor-widget elementor-widget-image\" data-id=\"1b2913f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"499\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Daniel-Kahneman-Thinking-Fast-and-Slow.webp\" class=\"attachment-full size-full wp-image-12466\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Daniel-Kahneman-Thinking-Fast-and-Slow.webp 334w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Daniel-Kahneman-Thinking-Fast-and-Slow-201x300.webp 201w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6245045\" data-id=\"6245045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5adf464 elementor-widget elementor-widget-image\" data-id=\"5adf464\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"380\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Dan-Ariely-Predictably-Irrational-e1638111744605.webp\" class=\"attachment-full size-full wp-image-12465\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Dan-Ariely-Predictably-Irrational-e1638111744605.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Dan-Ariely-Predictably-Irrational-e1638111744605-197x300.webp 197w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2d8836f\" data-id=\"2d8836f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c90a3a8 elementor-widget elementor-widget-image\" data-id=\"c90a3a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"383\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Chip-Heath-and-Dan-Heath-Decisive-How-to-Make-Better-Choices-in-Life-and-Work-e1638111738166.webp\" class=\"attachment-full size-full wp-image-12464\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Chip-Heath-and-Dan-Heath-Decisive-How-to-Make-Better-Choices-in-Life-and-Work-e1638111738166.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Chip-Heath-and-Dan-Heath-Decisive-How-to-Make-Better-Choices-in-Life-and-Work-e1638111738166-196x300.webp 196w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-121e8fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"121e8fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6cb46c6\" data-id=\"6cb46c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3199689 elementor-widget elementor-widget-image\" data-id=\"3199689\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"384\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Cass-R.-Sunstein-Nudge-Improving-Decisions-about-Health-Wealth-and-Happiness-e1638111731644.webp\" class=\"attachment-full size-full wp-image-12463\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Cass-R.-Sunstein-Nudge-Improving-Decisions-about-Health-Wealth-and-Happiness-e1638111731644.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Cass-R.-Sunstein-Nudge-Improving-Decisions-about-Health-Wealth-and-Happiness-e1638111731644-195x300.webp 195w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b515d3d\" data-id=\"b515d3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc5c7b elementor-widget elementor-widget-image\" data-id=\"5bc5c7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"372\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Cass-R.-Sunstein-and-Reid-Hastie-Wiser-Getting-beyond-e1638111721424.webp\" class=\"attachment-full size-full wp-image-12462\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Cass-R.-Sunstein-and-Reid-Hastie-Wiser-Getting-beyond-e1638111721424.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Cass-R.-Sunstein-and-Reid-Hastie-Wiser-Getting-beyond-e1638111721424-202x300.webp 202w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8f41d8c\" data-id=\"8f41d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9bb4c5 elementor-widget elementor-widget-image\" data-id=\"f9bb4c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"339\" height=\"499\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Alex-F.-Osborn-Applied-Imagination.webp\" class=\"attachment-full size-full wp-image-12460\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Alex-F.-Osborn-Applied-Imagination.webp 339w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Alex-F.-Osborn-Applied-Imagination-204x300.webp 204w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-587af25\" data-id=\"587af25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae9b681 elementor-widget elementor-widget-image\" data-id=\"ae9b681\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"377\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/why-decisions-fail-e1642891092673.jpg\" class=\"attachment-full size-full wp-image-12423\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-800339a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"800339a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47bf9ba\" data-id=\"47bf9ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f7137 elementor-widget elementor-widget-heading\" data-id=\"79f7137\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The end!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3667601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3667601\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-97c237b\" data-id=\"97c237b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5b540a elementor-widget elementor-widget-image\" data-id=\"f5b540a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"483\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/thanks-05.webp\" class=\"attachment-full size-full wp-image-11837\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/thanks-05.webp 498w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/thanks-05-300x291.webp 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Carl Spetzler, Hannah Winter, and Jennifer Meyer Decision Quality Value Creation from Better Business Decisions \ud83e\udd5cIN A NUTSHELL\ud83d\udcd1CORE CONCEPTS\ud83d\udd17DQ FRAMEWORK\ud83d\udea9BIASES\ud83d\udcdcSTUDIES\ud83d\udcdaBOOKS \ud83e\udd5c IN A NUTSHELL &#8220;The core of leadership is assembling the right people to make quality decisions.&#8221; \u2014Peter Drucker &#8220;The role of any leader is first and foremost assembling the right team. . . . [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2458,"menu_order":31,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/pages\/10822"}],"collection":[{"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/comments?post=10822"}],"version-history":[{"count":34,"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/pages\/10822\/revisions"}],"predecessor-version":[{"id":12511,"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/pages\/10822\/revisions\/12511"}],"up":[{"embeddable":true,"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/pages\/2458"}],"wp:attachment":[{"href":"https:\/\/andrewsnotes.com\/wp-json\/wp\/v2\/media?parent=10822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}