{"id":3303,"date":"2021-05-18T21:31:38","date_gmt":"2021-05-18T21:31:38","guid":{"rendered":"https:\/\/www.andrewsnotes.com\/?page_id=3303"},"modified":"2022-01-30T13:44:11","modified_gmt":"2022-01-30T13:44:11","slug":"the-lean-startup","status":"publish","type":"page","link":"https:\/\/andrewsnotes.com\/books\/the-lean-startup\/","title":{"rendered":"Eric Ries: The Lean Startup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3303\" class=\"elementor elementor-3303\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11d9ac0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11d9ac0c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5784ebc1\" data-id=\"5784ebc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1940747e elementor-widget elementor-widget-heading\" data-id=\"1940747e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Eric Ries<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9c6cba elementor-widget elementor-widget-heading\" data-id=\"4b9c6cba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Lean Startup<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae44b0 elementor-widget elementor-widget-heading\" data-id=\"3ae44b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Constant Innovation Creates Radically Successful Businesses<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b1439b\" data-id=\"7b1439b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f838f0 elementor-widget elementor-widget-image\" data-id=\"1f838f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"382\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/Eric-Ries-The-Lean-Startup-e1614092119316.webp\" class=\"attachment-full size-full wp-image-11743\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/Eric-Ries-The-Lean-Startup-e1614092119316.webp 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/Eric-Ries-The-Lean-Startup-e1614092119316-196x300.webp 196w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bb72044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bb72044\" data-element_type=\"section\" id=\"top\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a5d7886\" style=\"cursor: pointer;\" data-column-clickable=\"#1\" data-column-clickable-blank=\"_self\" data-id=\"3a5d7886\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e4ec598 elementor-widget elementor-widget-text-editor\" data-id=\"4e4ec598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\n<div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\n<div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>IN A NUTSHELL<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c71b5c elementor-widget elementor-widget-text-editor\" data-id=\"9c71b5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83e\udd5c<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6117b26c\" style=\"cursor: pointer;\" data-column-clickable=\"#2\" data-column-clickable-blank=\"_self\" data-id=\"6117b26c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b7adc0 elementor-widget elementor-widget-text-editor\" data-id=\"66b7adc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>BASIC CONCEPTS<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57860ec elementor-widget elementor-widget-text-editor\" data-id=\"57860ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcd1<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4641fdf\" style=\"cursor: pointer;\" data-column-clickable=\"#3\" data-column-clickable-blank=\"_self\" data-id=\"4641fdf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bb538d elementor-widget elementor-widget-text-editor\" data-id=\"6bb538d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>IDEAS<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e14ed elementor-widget elementor-widget-text-editor\" data-id=\"88e14ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d7200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d7200\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29583b5\" style=\"cursor: pointer;\" data-column-clickable=\"#4\" data-column-clickable-blank=\"_self\" data-id=\"29583b5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dec03 elementor-widget elementor-widget-text-editor\" data-id=\"57dec03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>TOOLS FOR LEADERS<\/strong><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd49800 elementor-widget elementor-widget-text-editor\" data-id=\"cd49800\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd2b<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dfa6c1c\" style=\"cursor: pointer;\" data-column-clickable=\"#5\" data-column-clickable-blank=\"_self\" data-id=\"dfa6c1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d76f63 elementor-widget elementor-widget-text-editor\" data-id=\"6d76f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>FURTHER READING<\/strong><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d2657 elementor-widget elementor-widget-text-editor\" data-id=\"76d2657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcda<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-616acd4\" style=\"cursor: pointer;\" data-column-clickable=\"#6\" data-column-clickable-blank=\"_self\" data-id=\"616acd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b3e46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b3e46\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e71416\" data-id=\"1e71416\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82ab700 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"82ab700\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end 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100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-space-shuttle\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M592.604 208.244C559.735 192.836 515.777 184 472 184H186.327c-4.952-6.555-10.585-11.978-16.72-16H376C229.157 137.747 219.403 32 96.003 32H96v128H80V32c-26.51 0-48 28.654-48 64v64c-23.197 0-32 10.032-32 24v40c0 13.983 8.819 24 32 24v16c-23.197 0-32 10.032-32 24v40c0 13.983 8.819 24 32 24v64c0 35.346 21.49 64 48 64V352h16v128h.003c123.4 0 133.154-105.747 279.997-136H169.606c6.135-4.022 11.768-9.445 16.72-16H472c43.777 0 87.735-8.836 120.604-24.244C622.282 289.845 640 271.992 640 256s-17.718-33.845-47.396-47.756zM488 296a8 8 0 0 1-8-8v-64a8 8 0 0 1 8-8c31.909 0 31.942 80 0 80z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43cc4b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43cc4b8\" data-element_type=\"section\" id=\"1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c42564\" data-id=\"2c42564\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c38c5 elementor-widget elementor-widget-heading\" data-id=\"40c38c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IN A NUTSHELL<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f6947 elementor-widget elementor-widget-text-editor\" data-id=\"05f6947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83e\udd5c<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89744bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89744bc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b1f5ed\" data-id=\"6b1f5ed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dff429f elementor-widget elementor-widget-text-editor\" data-id=\"dff429f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Entrepreneurs are everywhere. Everyone is an entrepreneur who is trying to build something new under the condition of extreme uncertainty.<\/div><\/li><li><div>Entrepreneurship isn&#8217;t chaos. It is rigorous management.<\/div><\/li><li><div>The startup&#8217;s job is not to sell a product or service. But to figure out how to build a profitable and scalable business model. <i>(Steve Blank)<\/i><\/div><\/li><li><div>Build-Measure-Learn feedback loop: You cannot know whether or not you&#8217;re going to succeed. Start small, build something, gather feedback from customers and learn from it. Repeat the cycle.<\/div><\/li><li><div>Innovation isn&#8217;t an art. It is a science. You can measure it and you can hold people accountable.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-73fbb14b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73fbb14b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-612144e3 elementor-hidden-phone\" data-id=\"612144e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-638b91f3\" data-id=\"638b91f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c505814 elementor-widget elementor-widget-video\" data-id=\"4c505814\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fEvKo90qBns&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3dccd7a5 elementor-hidden-phone\" data-id=\"3dccd7a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cf9f12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf9f12\" data-element_type=\"section\" id=\"2\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-605caf3\" data-id=\"605caf3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea1c01c elementor-widget elementor-widget-heading\" data-id=\"ea1c01c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BASIC CONCEPTS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697ecfa elementor-widget elementor-widget-text-editor\" data-id=\"697ecfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcd1<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e21af97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e21af97\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0b5268\" data-id=\"b0b5268\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9358198 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9358198\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eae0699\" data-id=\"eae0699\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1d8ae3 elementor-widget elementor-widget-text-editor\" data-id=\"e1d8ae3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcd1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>5 PRINCIPLES OF LEAN STARTUP<\/strong><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e86fa elementor-widget elementor-widget-text-editor\" data-id=\"b5e86fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><strong>1. ENTREPRENEURS ARE EVERYWHERE<\/strong><\/div>\n<ul>\n<li>\n<div>The definition of a &#8220;startup&#8221; and &#8220;entrepreneur&#8221; is broader than you might think. Regardless of place or setting, whether it is just a 2 person venture founded in a garage or a multi-million dollar project inside a well-establish company entrepreneurs and startups can be found everywhere.<\/div>\n<\/li>\n<li>\n<div><i>&#8220;The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty.&#8221;<\/i><\/div>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d43e00 elementor-widget elementor-widget-text-editor\" data-id=\"7d43e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><strong>2. ENTREPRENEURSHIP IS MANAGEMENT<\/strong><\/div><ul><li><div>Entrepreneurship is a certain kind of management applied for situations of extreme uncertainty.<\/div><\/li><li><div>Entrepreneurship should be considered as a job title inside many companies.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1da509 elementor-widget elementor-widget-text-editor\" data-id=\"f1da509\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><strong>3. VALIDATED LEARNING<\/strong><\/div><ul><li><div>Unlike established companies, startups exist no to do business but to learn how to do it properly.<\/div><\/li><li><div>Validated learning is a scientific method to run experiments and and <i>&#8220;allow entrepreneurs to test each element of their vision.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8111a elementor-widget elementor-widget-text-editor\" data-id=\"eb8111a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><strong>4. BUILD-MEASURE-LEARN feedback loop<\/strong><\/div><ul><li><div>Build something small &#8212;&gt; measure how customers respond &#8212;&gt; learn from it, pivot, or persevere<\/div><\/li><li><div>The faster you can learn what customers want the faster you can build a sustainable business.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd943d elementor-widget elementor-widget-text-editor\" data-id=\"fcd943d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><strong>5. INNOVATION ACCOUNTING<\/strong><\/div><ul><li><div>Innovation doesn&#8217;t have to be mysterious. It can be concrete and measurable.<\/div><\/li><li><div><i>&#8220;(&#8230;) how to measure progress, how to set up milestones, and how to prioritize work. This requires a new kind of accounting designed for startups&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c793520 elementor-widget elementor-widget-video\" data-id=\"c793520\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=kc6trO2hzL0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4791e26\" data-id=\"4791e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2aeec73 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2aeec73\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cac8334\" data-id=\"cac8334\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f1044 elementor-widget elementor-widget-text-editor\" data-id=\"c3f1044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcd1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>LEAN STARTUP<\/strong><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec6975 elementor-widget elementor-widget-text-editor\" data-id=\"dec6975\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><strong>DEFINITION of STARTUP<\/strong><\/div><\/div><\/div><ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">It is <em>&#8220;a human institution designed to create new products or services under conditions of extreme uncertainty.&#8221;<\/em><\/div><\/div><\/li><\/ul><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">According to <strong>Steve Blank<\/strong>, the startup&#8217;s job is <em>&#8220;searching for a scalable, repeatable business model.&#8221;<\/em><\/li><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">What is <strong>Lean Startup<\/strong>? <em>&#8220;The Lean Startup is a set of practices for helping entrepreneurs increase their odds of building a successful startup.&#8221;<\/em><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ade6bd elementor-widget elementor-widget-text-editor\" data-id=\"6ade6bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:&quot;3&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:&quot;3&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><b>CORE IDEA<\/b><\/div><\/div><\/div><ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">The most important job of a startup is the <strong>LEARN<\/strong>, not to try to make money. <em>&#8220;The goal of a startup is to figure out the right thing to build, the thing customers want and will pay for\u2014as quickly as possible.&#8221;<\/em><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0473c0e elementor-widget elementor-widget-text-editor\" data-id=\"0473c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b>ORIGINS of LEAN MANAGEMENT<\/b><\/div><\/div><ul><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Lean manufacturing, Japan, <strong>Toyota<\/strong> <strong>Production System,<\/strong> Taichi Ohno, and Shigeo Shingo<\/div><\/li><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>post-world war economy<\/b>: America &#8212;&gt; huge machines, mass production, Japan: no capital &#8211; small, multipurpose machines, a large variety of products. The Japanese couldn&#8217;t compete head-to-head with American mass production, they had to figure out an entirely new way of managing work.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-998de2e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"998de2e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-419fe78\" data-id=\"419fe78\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ed3f8c elementor-widget elementor-widget-text-editor\" data-id=\"0ed3f8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcd1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>4 QUESTIONS FOR STARTUPS<\/b><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b83005 elementor-widget elementor-widget-text-editor\" data-id=\"0b83005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Do consumers recognize they have the problem we&#8217;re trying to solve?<\/div><\/li><li><div>If there was a solution would they buy it?<\/div><\/li><li><div>Would they buy it from us?<\/div><\/li><li><div>Can we build a solution for that problem?<\/div><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6bd4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6bd4d\" data-element_type=\"section\" id=\"3\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9cbc5\" data-id=\"dd9cbc5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0686a4 elementor-widget elementor-widget-heading\" data-id=\"b0686a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IDEAS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98a20e elementor-widget elementor-widget-text-editor\" data-id=\"a98a20e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cef2a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cef2a5a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8214be\" data-id=\"e8214be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3921b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a3921b0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c50b66\" data-id=\"7c50b66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f7a75b elementor-widget elementor-widget-text-editor\" data-id=\"7f7a75b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>TRADITIONAL vs LEAN MANAGEMENT<\/b><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd6878 elementor-widget elementor-widget-text-editor\" data-id=\"dcd6878\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Lean management is fundamentally different than traditional management.<\/div><\/li><li><div>Traditional management is like LAUNCHING A ROCKETSHIP: planning every single detail and move and then carefully executing the plan.<\/div><\/li><li><div>Lean management is like DRIVING A CAR and STEERING THE WHEEL frequently. Because of the very nature of innovation and uncertainty it is pointless to plan every single detail of the journey. Instead you have to be flexible and responsive to your environment. You have to test every element of your plan and pivot frequently.<\/div><\/li><li><div><i>&#8220;Instead of making complex plans that are based on a lot of assumptions, you can make constant adjustments with a steering wheel called the Build-Measure-Learn feedback loop.&#8221;<\/i><\/div><\/li><li><div><b>Planning <\/b>and <b>forecasting <\/b>only work <i>&#8220;when based on a long, stable operating history and a relatively static environment. Startups have neither.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77b95c4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"77b95c4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ada21c\" data-id=\"7ada21c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91353a8 elementor-widget elementor-widget-text-editor\" data-id=\"91353a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>VISION &#8212;&gt; STRATEGY &#8212;&gt; PRODUCT framework<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ac049 elementor-widget elementor-widget-image\" data-id=\"35ac049\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/vision-09-e1621508779443.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzOCwidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/vision-09-e1621508779443.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61a246 elementor-widget elementor-widget-text-editor\" data-id=\"d61a246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><b>VISION<\/b><\/div><\/div><\/div><\/div><\/div><div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>A clear idea of where you going<\/div><\/li><li><div>True north, a destination\u00a0in mind<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><i>\u201cIf you want to reach a goal, you must \u201csee the reaching\u201d in your own mind before you actually arrive at your goal.\u201d \u2013 Zig Ziglar<\/i><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f3c84 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"e1f3c84\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d98c6 elementor-widget elementor-widget-text-editor\" data-id=\"a1d98c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b>STRATEGY<\/b><\/div><\/div><\/div><\/div><\/div><div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>The strategy explains what we are doing to achieve the company&#8217;s vision.<\/div><\/li><li><div>Figure out the right questions to ask.<\/div><\/li><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">The strategy is constantly changing via &#8212; <strong>PIVOT<\/strong><\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9658c0e elementor-widget elementor-widget-text-editor\" data-id=\"9658c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">How to build a strategy?<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ol data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>&#8220;Leap of faith assumptions&#8221;<\/div><\/li><li><div>Minimum viable product<\/div><\/li><li><div>Build &#8211; measure &#8211; learn feedback loop<\/div><\/li><li><div>Gain validated learning: <i>(finding out if your assumptions were correct and what the customers really want)<\/i><\/div><\/li><\/ol><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d990d elementor-widget elementor-widget-text-editor\" data-id=\"50d990d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:&quot;3&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:&quot;3&quot;,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><b>PRODUCT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>The end result of a strategy.<\/div><\/li><li><div>Constantly changing through optimization.<\/div><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e498d2c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e498d2c\" data-element_type=\"section\" id=\"metrics\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3dac693\" data-id=\"3dac693\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d1a665 elementor-widget elementor-widget-text-editor\" data-id=\"1d1a665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>METRICS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db91e4 elementor-widget elementor-widget-text-editor\" data-id=\"1db91e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>VANITY METRICS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Makes you feel good but does not refer to real business progress.<\/div><\/li><li><div>Total registered user, total paying customers, growth revenue (rather than profit).<\/div><\/li><li><div>This gives the rosiest possible picture. You cannot tell if you&#8217;re going to build a sustainable business.<\/div><\/li><li><div>&#8220;When the numbers go up people think the improvement was caused by their actions, by whatever they&#8217;re working on at that time. Finding out what is actually going on it&#8217;s extremely costly.&#8221; BUT when the numbers go down, now it&#8217;s somebody else&#8217;s fault&#8221;<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38272e9 elementor-widget elementor-widget-text-editor\" data-id=\"38272e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>THREE A\u2019S: ACTIONABLE, ACCESSIBLE, AUDITABLE<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066d441 elementor-widget elementor-widget-text-editor\" data-id=\"066d441\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>ACTIONABLE METRICS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>It is a metric you can act on.<\/div><\/li><li><div>How do we know which feature to prioritize? How confident are you that you&#8217;re making the right decision in terms of establishing priorities?<\/div><\/li><li><div>An actionable metric must demonstrate clear cause and effect, otherwise, it is a vanity metric.<\/div><\/li><li><div>The most important question: are we making sufficient progress to believe that our original hypothesis is correct, or do we need to make a major change? (PIVOT)<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,{&quot;style&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">Find a <b>KPI <\/b>(Key Performance Indicator). This will be the most important thing to measure that will tell you whether you&#8217;re making progress or not.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0af3d3d elementor-widget elementor-widget-text-editor\" data-id=\"0af3d3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>ACCESSIBLE<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>If metrics are overcomplicated, data flowing from everywhere you cannot know where to look, what is important, and what is not.<\/div><\/li><li><div>Keep things as simple as possible.<\/div><\/li><li><div><i>&#8220;As the gross numbers get larger, accessibility becomes more and more important.&#8221;<\/i><\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8ac6d elementor-widget elementor-widget-text-editor\" data-id=\"1f8ac6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>AUDITABLE<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div><i>&#8220;When informed that their pet project is a failure, most of us are tempted to blame the messenger, the data, the manager, the gods, or anything else we can think of. That\u2019s why the third A of good metrics, \u201cauditable,\u201d is so essential. We must ensure that the data is credible to employees.&#8221;<\/i><\/div><\/li><li><div>\u201cMetrics are people, too.\u201d &#8211; Do not overcomplicate. Keep the data as close to the source as possible rather than using an intermediate system.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051e32a elementor-widget elementor-widget-text-editor\" data-id=\"051e32a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px; text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>VIRAL COEFFICIENT, CLV and CPA<\/b> (also known as CAC)<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387ec5f elementor-widget elementor-widget-text-editor\" data-id=\"387ec5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>VIRAL COEFFICIENT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>The higher is the faster the product spreads.<\/div><\/li><li><div>How many new customers will use a product as a consequence of each new customer who signs up? In other words: how many friends will each customer bring with him or her?<\/div><\/li><li><div>A product with a viral coefficient that is greater than 1.0 will grow exponentially. Because each person who signs up will bring more than one other person with him or her.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3f9d1 elementor-widget elementor-widget-text-editor\" data-id=\"4a3f9d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>CLV and CPA\u00a0<\/b>(CLV)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div><b>CPA<\/b>: Cost per Acquisition. Every ad has a cost per acquisition <b>CPA<\/b> (Suppose an ad cost $100 and causes 50 customers to sign up: this ad had a CPA of $2)<\/div><\/li><li><div><b>CLV<\/b>: Customer Lifetime Value: Each customer pays a certain amount of money over his lifetime as a customer deducted by the variable costs.<\/div><\/li><li><div><b>CLV<\/b> is greater than <b>CPA<\/b> the product will grow.<\/div><\/li><li><div><b>MARGINAL PROFIT:\u00a0<\/b>the <b>margin<\/b> between the <b>CLV<\/b> and the <b>CPA<\/b> determines how fast the company will grow (how much money we have to pay for ads).<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6430dc elementor-widget elementor-widget-image\" data-id=\"f6430dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/CAC-CLV-ratio.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM3MiwidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/CAC-CLV-ratio.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc5518 elementor-widget elementor-widget-text-editor\" data-id=\"0cc5518\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/01\/10\/cac-vs-clv\" target=\"_blank\" rel=\"noopener\"><em>Source<\/em><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e471cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5e471cf\" data-element_type=\"section\" id=\"PMF\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e395e68\" data-id=\"e395e68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ac9e1b elementor-widget elementor-widget-text-editor\" data-id=\"0ac9e1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>PRODUCT\/MARKET FIT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac10232 elementor-widget elementor-widget-text-editor\" data-id=\"ac10232\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>The term was coined by <strong>Marc Andreessen<\/strong>, one of the fathers of the World Wide Web.<\/div><\/li><li><div>[he] <i>&#8220;coined the term product\/market fit to describe the moment when a startup finally finds a widespread set of customers that resonate with its product.&#8221;<\/i><\/div><\/li><li><div><i>&#8220;In a great market\u2014a market with lots of real potential customers\u2014the market pulls product out of the startup. This is the story of search keyword advertising, Internet auctions, and TCP\/IP routers. Conversely, in a terrible market, you can have the best product in the world and an absolutely killer team, and it doesn\u2019t matter\u2014you\u2019re going to fail.&#8221;\u00a0 \u2014 <\/i>Marc Andreessen<\/div><\/li><li><div>Examples for product-market fit: Ford T-model, Facebook,\u00a0Lotus 1-2-3&#8230;<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb91747\" data-id=\"eb91747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9484da9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9484da9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3255b09\" data-id=\"3255b09\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25e757f elementor-widget elementor-widget-text-editor\" data-id=\"25e757f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>VALUE CREATING ACTIVITIES vs WASTE<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4e050 elementor-widget elementor-widget-text-editor\" data-id=\"0f4e050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><em>\u201cThere is surely nothing quite so useless as doing with great efficiency what should not be done at all.\u201d<\/em> \u2015 <strong>Peter Drucker<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5868d7f elementor-widget elementor-widget-text-editor\" data-id=\"5868d7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><strong>THE MYTH OF <i><strong>&#8220;<\/strong>BUILD IT AND THEY WILL COME&#8221;<\/i><\/strong><\/div><\/div><\/div><ul><li data-pm-slice=\"2 1 [&quot;ul&quot;,null]\" data-en-clipboard=\"true\"><div>There is a popular misconception: if you build something valuable enough customers will come and buy it. The painful truth is most of the time you just simply cannot know what is valuable for customers and what is not.<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">The customer&#8217;s reaction cannot be predicted. Even customers are not able to tell what they want.<\/div><\/li><li>Delivering a product or service nobody wants means successfully executing failure.<\/li><li><div>Many companies fail when they realize they cannot sell their products. There is a myth about the stubborn entrepreneur who persevered and succeeded against all odds and led their business to great success. BUT we often forget to talk about hundreds of others who persevered too long and failed. You have to know when to pivot and when to persevere.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fede63c elementor-widget elementor-widget-text-editor\" data-id=\"fede63c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>2 ANSWERS to this problem<\/b><\/div><\/div><\/div><\/div><div><ol><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\u201cJust Do It\u201d school of startups: If the management is the problem CHAOS is the answer.\u00a0 This is not working either. That&#8217;s why so many startups failed after the dotcom boom. Startups must be managed.<\/li><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">LEAN Startup method: figure out the right thing to build based on <b>real customer feedback<\/b>, using Build-measure-learn feedback loop.<\/div><\/li><\/ol><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a29afc9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a29afc9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b806f1c\" data-id=\"b806f1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e92807 elementor-widget elementor-widget-text-editor\" data-id=\"3e92807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>BUILD &#8211; MEASURE &#8211; LEARN FEEDBACK LOOP<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffcb1ef elementor-widget elementor-widget-text-editor\" data-id=\"ffcb1ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Validating your ideas<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf0b6b elementor-widget elementor-widget-text-editor\" data-id=\"9cf0b6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Because you want to build something that your customers really want, you have to <b>validate<\/b> your ideas: if your idea really matches what your customers need <b>(VALIDATED LEARNING)<\/b><\/div><\/li><li><div>REPEAT the cycle until you find <b>PRODUCT\/MARKET FIT <\/b>(see below)<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e80dc elementor-widget elementor-widget-text-editor\" data-id=\"86e80dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>1. BUILD<\/b><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Write down your expectations, ideas, hypothesizes about your customer&#8217;s needs and about your product Eric calls this: <b>LEAP OF FAITH ASSUMPTIONS.<\/b><\/div><\/li><li><div>Build the smallest thing you can validate your ideas with. Think small, think fast <b>(MINIMUM VIABLE PRODUCT).<\/b><\/div><\/li><li><div>Run an experiment to test your initial hypothesizes.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b10fc elementor-widget elementor-widget-text-editor\" data-id=\"37b10fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><b>LEARN &#8212; <\/b><b>PIVOT<\/b> or <b>PERSEVERE?<\/b><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Decide whether the experiment proved your assumptions or not.<\/div><\/li><li><div>Decide whether to continue on the same path (persevere) or modify your hypothesizes and try something different (pivot).<\/div><\/li><li><div>Focus on the\u00a0<b>CUSTOMER&#8217;S PROBLEM <\/b>and on how can you solve it.<\/div><\/li><li><div>The problem of <b>OPTIMIZING: <\/b>Don&#8217;t try to optimize your results too early. Otherwise, you&#8217;ll end up on a <i>local maximum<\/i> instead of climbing toward a <i>global maximum<\/i>.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e0c2f elementor-widget elementor-widget-image\" data-id=\"31e0c2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/Local-vs-global-maximum.gif\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA5OCwidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/Local-vs-global-maximum.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c087b32 elementor-widget elementor-widget-text-editor\" data-id=\"c087b32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/math.stackexchange.com\/questions\/1591520\/what-is-difference-between-maxima-or-minima-and-global-maxima-or-minima\" target=\"_blank\" rel=\"noopener\"><em>Source<\/em><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-757e5cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"757e5cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-39bc006\" data-id=\"39bc006\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ae5155 elementor-widget elementor-widget-text-editor\" data-id=\"0ae5155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>ENGINES OF GROWTH<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f62da4 elementor-widget elementor-widget-text-editor\" data-id=\"4f62da4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><b>STICKY &#8211; <\/b><\/b>WORD OF MOUTH MARKETING<\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Brading is a big asset when you try to make your product sticky.<\/div><\/li><li><div>The mechanism: people see someone using a product, it looks great, so he or she decides to buy one for him or herself as well.<\/div><\/li><li><div>It can be especially effective in branded or luxury products that represent status, like clothing, watches, new car.<\/div><\/li><li><div>A few examples: Apple, Nike, Rolls Royce, Mercedes-Benz, Rolex, Gucci, Armani, etc.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad38ad elementor-widget elementor-widget-text-editor\" data-id=\"3ad38ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>Further reading:<\/b><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197fa9c gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"197fa9c\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7df5fe elementor-widget elementor-widget-text-editor\" data-id=\"b7df5fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><b>VIRAL &#8211; <\/b><\/b>SIDE EFFECT OF PRODUCT USAGE<\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>The customer does the line-share of the marketing. Awareness of the product spreads from person to person similarly the way the virus becomes an epidemic.<\/div><\/li><li><div>How does it happen? Person-to-person transmission is a <b>necessary consequence<\/b> of normal product use. Customers not necessarily try to spread the product. Growth happens <b>automatically <\/b>as a <b>side effect<\/b> of a customer using a product &#8212;&gt; <b>Viruses are not optional.<\/b><\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8eaca elementor-widget elementor-widget-image\" data-id=\"ab8eaca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/viral-02-e1621514094455.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM2MSwidXJsIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/05\/viral-02-e1621514094455.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f00682 elementor-widget elementor-widget-text-editor\" data-id=\"0f00682\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.digitalvidya.com\/blog\/viral-video\/\" target=\"_blank\" rel=\"noopener\"><em>Source<\/em><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da14ef0 elementor-widget elementor-widget-text-editor\" data-id=\"da14ef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b><b>PAID &#8211; <\/b><\/b>FUNDED ADVERTISING<\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Using primarily paid advertising to grow the company has to spend less money on acquiring a new customer than the amount which the customer brings to the company.<\/div><\/li><\/ul><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">2 QUESTIONS:<\/div><ol><li data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">How much money does the company make on each customer?\u00a0<\/li><li>How much does it cost to sign up a new customer?<\/li><\/ol><div style=\"padding-left: 40px;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">2 WAYS TO BOOST THE ENGINE:<\/div><ol data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Increase the revenue from each customer.<\/div><\/li><li><div>Drive down the cost of acquiring a new customer.<\/div><\/li><\/ol><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1534a32 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1534a32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d015518\" data-id=\"d015518\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fa3e7d elementor-widget elementor-widget-text-editor\" data-id=\"1fa3e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udca1<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>5 WHYS technique<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e0e91 elementor-widget elementor-widget-text-editor\" data-id=\"b4e0e91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>A powerful tool for analyzing to finding out the root cause of the problem, not just the symptom.<\/div><\/li><li><div>Problem prevention, not problem-solving, developed by Tychy Ono Toyota.<\/div><\/li><li><div>Investigation method, asking the question WHY 5 times.<\/div><\/li><li><div>At the root of every seemingly technical problem is a HUMAN problem. The 5 whys technique provides an opportunity to discover it.<\/div><\/li><li><div>It is an automatic speed regulator: (there is a danger that teams are working too fast, trading quality for time).<\/div><\/li><li><div>5whys meeting: everyone involved is in the room, contributing input equally.<\/div><\/li><li><div>Requires an environment of mutual trust the empowerment. (Further reading: Amy Edmondson &#8211; The Fearless Organization).<\/div><\/li><li><div>Don&#8217;t send your baggage through the 5 whys process. Deal with just one problem at a time, otherwise, you&#8217;ll be overloading your people&#8217;s capabilities.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ffce2 elementor-widget elementor-widget-image\" data-id=\"a3ffce2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/02\/5whys.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI1LCJ1cmwiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.andrewsnotes.com\/wp-content\/uploads\/2021\/02\/5whys.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ebbde elementor-widget elementor-widget-text-editor\" data-id=\"31ebbde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/kanbanize.com\/lean-management\/improvement\/5-whys-analysis-tool\" target=\"_blank\" rel=\"noopener\"><em>Source<\/em><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d5aae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d5aae6\" data-element_type=\"section\" id=\"4\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c19e04\" data-id=\"0c19e04\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439ebce elementor-widget elementor-widget-heading\" data-id=\"439ebce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TOOLS FOR LEADERS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b0e0c elementor-widget elementor-widget-text-editor\" data-id=\"05b0e0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd2b<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a105828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a105828\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74bad31\" data-id=\"74bad31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ee8e79 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ee8e79\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b3887fb\" data-id=\"b3887fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffa8963 elementor-widget elementor-widget-text-editor\" data-id=\"ffa8963\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udd2b<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>THE 7 STEPS GUIDE to THE LEAN STARTUP METHOD<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3280b elementor-widget elementor-widget-heading\" data-id=\"fb3280b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d91f137 elementor-widget elementor-widget-text-editor\" data-id=\"d91f137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>&#8220;LEAP OF FAITH ASSUMPTIONS&#8221;<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94dd6f elementor-widget elementor-widget-text-editor\" data-id=\"d94dd6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Ask questions<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ef8e0 elementor-widget elementor-widget-text-editor\" data-id=\"65ef8e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>The most important aspect of the business, the whole business stands on it.<\/div><\/li><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,null]\" data-en-clipboard=\"true\">Break down the vision into its parts: make a <b>VALUE<\/b> hypothesis and a <b>GROWTH <\/b>hypothesis.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174e898 elementor-widget elementor-widget-text-editor\" data-id=\"174e898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>VALUE HYPOTHESIS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Test whether a product or service really delivers value to customers once they&#8217;re using it.<\/div><\/li><li><div>The critical first question: &#8220;which activities create VALUE and which are a form of WASTE. After you&#8217;re clear what customers value the most drive out waste and increase the efficiency of value-creating activities.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ed5da elementor-widget elementor-widget-text-editor\" data-id=\"29ed5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>GROWTH HYPOTHESIS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>What is behind the growth? How will the business grow?<\/div><\/li><li><div>There are 2 kinds of growth:<\/div><\/li><\/ul><ol><li><div>Value-creating growth: when you&#8217;re something that customers value and are willing to pay for it.<\/div><\/li><li><div>Value-destroying growth: when you&#8217;re profitable in the short term but you can&#8217;t sustain it in the long run. For example: when the business is growing because of continuous fund-raising without creating a valuable product or service for customers, excessive paid advertising which is not sustainable for a long term. Eric Ries calls this <i>&#8220;success theater&#8221;.<\/i><\/div><\/li><\/ol><ul><li><div><i>&#8220;One of the goals of innovation accounting, which is discussed in depth in Chapter 7, is to help differentiate these false startups from true innovators.&#8221;<\/i><\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339f7d8 elementor-widget elementor-widget-text-editor\" data-id=\"339f7d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>MAKE AN EXPERIMENT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Write a clear hypothesis: &#8220;what is supposed to happen&#8221; and TEST those hypotheses.<\/div><\/li><li><div>Test the riskiest assumption first. If you cannot prove the riskiest idea there is no point to test the others.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53a9f6 elementor-widget elementor-widget-text-editor\" data-id=\"a53a9f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>Types of LEAP OF FAITH ASSUMPTIONS:<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div><b>Registration<\/b>: Will customers be interested enough to sign up?<\/div><\/li><li><div><b>Activation<\/b>: Will the customers be interested enough to use and pay for the product?<\/div><\/li><li><div><b>Retention<\/b> Will the customers be interested enough to use the product multiple times?<\/div><\/li><li><div><b>Referral<\/b>: Will the customers recommend the product to others?<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f05593f elementor-widget elementor-widget-heading\" data-id=\"f05593f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba0c5b elementor-widget elementor-widget-text-editor\" data-id=\"cba0c5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>Understand your customer<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a392123 elementor-widget elementor-widget-text-editor\" data-id=\"a392123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Build a <strong>customer archetype<\/strong><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761124c elementor-widget elementor-widget-text-editor\" data-id=\"761124c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\">What problems the customer has? Is the customer aware he or she has a problem?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d897c elementor-widget elementor-widget-text-editor\" data-id=\"c9d897c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>Traditional approaches vs LEAN UX<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div><strong>Traditional approaches<\/strong>: INTERACTION DESIGN, DESIGN THINKING (rapid prototyping and in person customer observations. &#8212; The PROBLEM with these approaches: the rapid learning and the experimentation stops. The assumption is what the designers learned all there is to know. &#8220;these discussions of quality pre-suppose that the company already knows what attributes of the product the customer will appreciate&#8221;<\/div><\/li><li><div><b>LEAN UX: <\/b>In some cases startups don&#8217;t even know who the customer is.\u00a0The customer archetype is a <b>hypothesis <\/b>and <b>not a<\/b> <b>fact<\/b>. The customer profile should be considered provisional until our strategy had shown via <b>VALIDATED LEARNING<\/b> that we can serve this type of customer in a sustainable way.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5853ddc elementor-widget elementor-widget-heading\" data-id=\"5853ddc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf19a6 elementor-widget elementor-widget-text-editor\" data-id=\"2bf19a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>Plan and design a MINIMUM VIABLE PRODUCT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5869ca1 elementor-widget elementor-widget-text-editor\" data-id=\"5869ca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Test your hypothesizes<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b65a6 elementor-widget elementor-widget-text-editor\" data-id=\"c9b65a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>DEFINITION: <i>&#8220;MVP is a process, not a product&#8221;<\/i> Alistair Croll &#8211; Lean Analytics<\/div><\/li><li><div>The traditional product development approach: long incubation period and strive for product perfection.<\/div><\/li><li><div>Contrary to this an MVP is a learning process.\u00a0It&#8217;s <b>ONLY<\/b> <b>GOAL\u00a0<\/b>is to test fundamental business hypothesizes.<\/div><\/li><li><div>The <b>MVP<\/b> validates &#8220;<b>LEAP OF FAITH ASSUMPTIONS<\/b>&#8220;. For different assumptions can be built different MVPs.<\/div><\/li><li><div>It is simply the fastest was to get thought the <b>build-measure-learn feedback loop<\/b> with a minimum amount of effort and gain <b>VALIDATED LEARNING.<\/b><\/div><\/li><li><div>Any additional work beyond what was required to start learning is <b>WASTE.<\/b><\/div><\/li><li><div>Exactly how complex an MVP needs to be? There is no magic formula for creating a perfect MVP. It requires judgement.<\/div><\/li><li><div>SIMPLIFY: The key is to simplify. Keep things as simple as possible. It doesn&#8217;t have to be perfect. The MVP&#8217;s only purpose is to validate one single hypothesis.<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f514de1 elementor-widget elementor-widget-text-editor\" data-id=\"f514de1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\" data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\"><b>EXAMPLES\u00a0for MVP<\/b><\/div><ul><li><div>WordPress blog<\/div><\/li><li><div>video MVP (Dropbox)<\/div><\/li><li><div>person-to-person<\/div><\/li><li><div>concierge MVP (serving customers in person one-by-one. This won&#8217;t scale but it&#8217;s fast and easy way to validate your assumptions)<\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac86d8 elementor-widget elementor-widget-video\" data-id=\"8ac86d8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fEvKo90qBns&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7814b9 elementor-widget elementor-widget-heading\" data-id=\"a7814b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e97d81 elementor-widget elementor-widget-text-editor\" data-id=\"3e97d81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>EARLY ADOPTERS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a8e03 elementor-widget elementor-widget-text-editor\" data-id=\"83a8e03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Before new products can be sold successfully to the mass market they have to be sold to early adapters. They are people who are willing to take a risk with a new product or solution to gain the benefits of being the first one who can use it.<\/div><\/li><li><div>They accept and prefer an 80% solution. What they care about: being the first to use or adapt to a new product or technology. They are suspicious about something that is too polished. If it&#8217;s ready for everybody to adapt how much advantage one can get by being early?<\/div><\/li><li><div><b>DON&#8217;T OPTIMIZE<\/b> the MVP for the early adopters, just validate your ideas and then go on. (Further reading on this topic: Guy Kawasaki &#8211; Rules for Revolutionaries)<\/div><\/li><li><div><i>&#8220;After all the VISION is a high quality main stream product that will change the world.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef65f0 elementor-widget elementor-widget-heading\" data-id=\"9ef65f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8d1fc elementor-widget elementor-widget-text-editor\" data-id=\"df8d1fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>METRICS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c611c03 elementor-widget elementor-widget-text-editor\" data-id=\"c611c03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Measure your progress<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94792b5 elementor-widget elementor-widget-text-editor\" data-id=\"94792b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Total registered user, total paying customers, growth revenue.<\/div><\/li><li><div>You cannot tell if you&#8217;re going to build a sustainable business.<\/div><\/li><li><div><i>&#8220;When the numbers go up people think the improvement was caused by their actions, by whatever they&#8217;re working on at that time. Finding out what is actually going on it&#8217;s extremely costly. BUT when the numbers go down, now it&#8217;s somebody else&#8217;s fault&#8221;<\/i><\/div><\/li><li>Use <em>actionable metrics<\/em>, avoid using <em>vanity metrics<\/em>.<\/li><li>More on metrics: <a href=\"#metrics\">ABOVE<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0830fa4 elementor-widget elementor-widget-heading\" data-id=\"0830fa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f202783 elementor-widget elementor-widget-text-editor\" data-id=\"f202783\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>PIVOT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e027044 elementor-widget elementor-widget-text-editor\" data-id=\"e027044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Course correction<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b3820 elementor-widget elementor-widget-text-editor\" data-id=\"71b3820\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><em>&#8220;A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.&#8221;<\/em><\/li><li><div><i>&#8220;The LEAN method is resilient in the face or mistakes. If we take a wrong turn we have the tools we need to realize it and the agility to find another path.&#8221;<\/i><\/div><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4870d64 elementor-widget elementor-widget-text-editor\" data-id=\"4870d64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>TYPES OF PIVOT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div><b>Customer segment pivot<\/b>: keeping the functionality of the product the same, but changing the audience focus (who pays) b2c or b2b. The company realizes that the product it is building solves a real problem for customers, but they are not the type of customers it originally planned to serve.<\/div><\/li><li><div><b>Platform pivot<\/b>: instead of selling to one customer at a time building a self-serve sales platform.<\/div><\/li><li><div><b>Zoom in pivot<\/b>: what previously was considered a single feature in a product becomes the whole product.<\/div><\/li><li><div><b>Zoom out pivot<\/b>: a single feature is insufficient to support a product. What was considered the whole product becomes a single feature of a much larger product.<\/div><\/li><li><div><b>Customer need pivot<\/b>: (know your customer): we often discover other related problems that are important and can be solved by our team. Sometimes it requires little more than repositioning the existing product or may require a completely new product.<\/div><\/li><li><div><b>Business architecture pivot<\/b>: (concept from Jeffry More) companies generally follow 1 of 2 major business architecture: 1. high margin, low volume (complex systems model) 2. low margin, high volume (volume operations model).<\/div><\/li><li><div><b>Value capture pivot<\/b>: changing monetization or revenue models. It is a separate feature or a product that can be added or removed.<\/div><\/li><li><div><b>Engine of growth pivot<\/b>: seek faster or more profitable growth engine.<\/div><\/li><li><div><b>Channel pivot<\/b>: the mechanism by which a company delivers its products to customers: sales channel of distribution channel.<\/div><\/li><li><div><b>Technology pivot<\/b>: a company discovers a way to achieving the same solution by using a completely different technology.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8910d24 elementor-widget elementor-widget-text-editor\" data-id=\"8910d24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>BARRIERS OF PIVOTING<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div>Vanity matrix can allow entrepreneurs to form false conclusions and live in their own private reality.<\/div><\/li><li><div>The metrics must be concrete and measurable. When the entrepreneur has an unclear hypothesis it&#8217;s almost impossible to experience complete failure. You cannot have ambiuos sucess or ambiouos failue. The &#8220;launching ans see what happens&#8221; &#8211; you will always succeed in seeing what happens.<\/div><\/li><li><div>Entrepreneurs are afraid that the vision is wrong.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4339ee2 elementor-widget elementor-widget-text-editor\" data-id=\"4339ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>ORGANIZE PIVOT MEETINGS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><ul data-pm-slice=\"3 3 []\" data-en-clipboard=\"true\"><li><div data-pm-slice=\"1 1 [&quot;ul&quot;,null,&quot;li&quot;,null]\" data-en-clipboard=\"true\">Schedule the meeting in advance: have a regular meeting, for example monthly.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a7037 elementor-widget elementor-widget-heading\" data-id=\"e8a7037\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8955d elementor-widget elementor-widget-text-editor\" data-id=\"4f8955d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: left;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>REPEAT<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d2a56 elementor-widget elementor-widget-text-editor\" data-id=\"f6d2a56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"padding-left: 40px;\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><b>ORGANIZE PIVOT MEETINGS<\/b><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 [\" data-en-clipboard=\"true\"><ul data-pm-slice=\"0 3 []\" data-en-clipboard=\"true\"><li><div><b>REPEAT<\/b>\u00a0the process until you will reach <b>PRODUCT\/MARKET FIT<\/b><\/div><\/li><li>More on product\/market fit <a href=\"#PMF\">ABOVE<\/a><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7645a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7645a9\" data-element_type=\"section\" id=\"5\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d7d5e6\" data-id=\"5d7d5e6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca7074 elementor-widget elementor-widget-heading\" data-id=\"1ca7074\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FURTHER READING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a1f4e elementor-widget elementor-widget-text-editor\" data-id=\"93a1f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div style=\"text-align: center;\" data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\ud83d\udcda<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae66ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae66ff4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1df77d8\" data-id=\"1df77d8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ac1c3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ac1c3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b72877e\" data-id=\"b72877e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a72cfc9 elementor-widget elementor-widget-image\" data-id=\"a72cfc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"385\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/James-P.-Womack-Daniel-T.-Jones-Lean-Thinking-e1614095032976.jpg\" class=\"attachment-full size-full wp-image-12565\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/James-P.-Womack-Daniel-T.-Jones-Lean-Thinking-e1614095032976.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/James-P.-Womack-Daniel-T.-Jones-Lean-Thinking-e1614095032976-195x300.jpg 195w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-cfefc73\" data-id=\"cfefc73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07debc7 elementor-widget elementor-widget-image\" data-id=\"07debc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"383\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Jez-Humble-Lean-Enterprise-How-High-Performance-Organizations-Innovate-at-Scale-e1614095038507.jpg\" class=\"attachment-full size-full wp-image-12566\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Jez-Humble-Lean-Enterprise-How-High-Performance-Organizations-Innovate-at-Scale-e1614095038507.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Jez-Humble-Lean-Enterprise-How-High-Performance-Organizations-Innovate-at-Scale-e1614095038507-196x300.jpg 196w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5afd6ca\" data-id=\"5afd6ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6cab70 elementor-widget elementor-widget-image\" data-id=\"a6cab70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Running-Lean-Iterate-from-Plan-A-to-a-Plan-That-Works-e1614095046112.jpg\" class=\"attachment-full size-full wp-image-12569\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Running-Lean-Iterate-from-Plan-A-to-a-Plan-That-Works-e1614095046112.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Running-Lean-Iterate-from-Plan-A-to-a-Plan-That-Works-e1614095046112-200x300.jpg 200w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-11acb5d\" data-id=\"11acb5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0cb3ab elementor-widget elementor-widget-image\" data-id=\"a0cb3ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"366\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Alistair-Croll-Lean-Analytics-Use-Data-to-Build-a-Better-Startup-Faster-e1614094850644.jpg\" class=\"attachment-full size-full wp-image-12560\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Alistair-Croll-Lean-Analytics-Use-Data-to-Build-a-Better-Startup-Faster-e1614094850644.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Alistair-Croll-Lean-Analytics-Use-Data-to-Build-a-Better-Startup-Faster-e1614094850644-205x300.jpg 205w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5017093 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5017093\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8a91040\" data-id=\"8a91040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db45040 elementor-widget elementor-widget-image\" data-id=\"db45040\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/The-Lean-Entrepreneur-e1614094861367.jpg\" class=\"attachment-full size-full wp-image-12574\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/The-Lean-Entrepreneur-e1614094861367.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/The-Lean-Entrepreneur-e1614094861367-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e29a256\" data-id=\"e29a256\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d97436d elementor-widget elementor-widget-image\" data-id=\"d97436d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"313\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Steve-Blank-The-Startup-Owners-Manual-The-Step-By-Step-Guide-for-Building-a-Great-Company-e1614095059678.jpg\" class=\"attachment-full size-full wp-image-12573\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Steve-Blank-The-Startup-Owners-Manual-The-Step-By-Step-Guide-for-Building-a-Great-Company-e1614095059678.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Steve-Blank-The-Startup-Owners-Manual-The-Step-By-Step-Guide-for-Building-a-Great-Company-e1614095059678-240x300.jpg 240w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e5aa5e0\" data-id=\"e5aa5e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a199dd9 elementor-widget elementor-widget-image\" data-id=\"a199dd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"336\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Steve-Blank-The-Four-Steps-to-the-Epiphany-e1614095078478.jpg\" class=\"attachment-full size-full wp-image-12572\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Steve-Blank-The-Four-Steps-to-the-Epiphany-e1614095078478.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Steve-Blank-The-Four-Steps-to-the-Epiphany-e1614095078478-223x300.jpg 223w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b29e941\" data-id=\"b29e941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2f7c41 elementor-widget elementor-widget-image\" data-id=\"e2f7c41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"500\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Smed-02-1.jpg\" class=\"attachment-full size-full wp-image-12570\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Smed-02-1.jpg 326w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Smed-02-1-196x300.jpg 196w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c4e569a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4e569a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a966d79\" data-id=\"a966d79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273ceb0 elementor-widget elementor-widget-image\" data-id=\"273ceb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"409\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Eric-Ries-The-Leaders-Guide-e1614094871270.jpg\" class=\"attachment-full size-full wp-image-12563\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Eric-Ries-The-Leaders-Guide-e1614094871270.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Eric-Ries-The-Leaders-Guide-e1614094871270-183x300.jpg 183w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b207057\" data-id=\"b207057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5b7cfd elementor-widget elementor-widget-image\" data-id=\"a5b7cfd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"373\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Dan-Olsen-The-Lean-Product-Playbook-How-to-Innovate-With-Minimum-Viable-Products-and-Rapid-Customer-Feedback-e1614094866580.jpg\" class=\"attachment-full size-full wp-image-12562\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Dan-Olsen-The-Lean-Product-Playbook-How-to-Innovate-With-Minimum-Viable-Products-and-Rapid-Customer-Feedback-e1614094866580.jpg 250w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/Dan-Olsen-The-Lean-Product-Playbook-How-to-Innovate-With-Minimum-Viable-Products-and-Rapid-Customer-Feedback-e1614094866580-201x300.jpg 201w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-48ec0b9\" data-id=\"48ec0b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dd1e4a elementor-widget elementor-widget-image\" data-id=\"9dd1e4a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"353\" height=\"499\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/411yLBogZdL._SX351_BO1204203200_-1.jpg\" class=\"attachment-full size-full wp-image-12559\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/411yLBogZdL._SX351_BO1204203200_-1.jpg 353w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/411yLBogZdL._SX351_BO1204203200_-1-212x300.jpg 212w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-852847d\" data-id=\"852847d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530697d elementor-widget elementor-widget-image\" data-id=\"530697d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"499\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/41By5tKRinL._SX309_BO1204203200_-1.jpg\" class=\"attachment-full size-full wp-image-12557\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/41By5tKRinL._SX309_BO1204203200_-1.jpg 311w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2022\/01\/41By5tKRinL._SX309_BO1204203200_-1-187x300.jpg 187w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-800339a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"800339a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47bf9ba\" data-id=\"47bf9ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f7137 elementor-widget elementor-widget-heading\" data-id=\"79f7137\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The end!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3667601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3667601\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-97c237b\" data-id=\"97c237b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5b540a elementor-widget elementor-widget-image\" data-id=\"f5b540a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"483\" src=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/thanks-05.webp\" class=\"attachment-full size-full wp-image-11837\" alt=\"\" srcset=\"https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/thanks-05.webp 498w, https:\/\/andrewsnotes.com\/wp-content\/uploads\/2021\/12\/thanks-05-300x291.webp 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Eric Ries The Lean Startup How Constant Innovation Creates Radically Successful Businesses IN A NUTSHELL \ud83e\udd5cBASIC CONCEPTS\ud83d\udcd1IDEAS\ud83d\udca1TOOLS FOR LEADERS\ud83d\udd2bFURTHER READING\ud83d\udcda IN A NUTSHELL \ud83e\udd5c Entrepreneurs are everywhere. Everyone is an entrepreneur who is trying to build something new under the condition of extreme uncertainty. Entrepreneurship isn&#8217;t chaos. It is rigorous management. 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